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Heraldo Sales-Cavalcante

Strategic Marketing Director

Heraldo Sales-Cavalcante

Ericsson

Stockholm, Sweden

Heraldo Sales-Cavalcante works as Strategic Marketing Director at the VisionLab at Ericsson. At VisionLab he works with future trends and scenarios, helping building and driving the Ericsson Vision.

Heraldo's work has been focused on the areas of strategy, competitive intelligence, executive development and marketing since he joined Ericsson in 1997. Prior to Ericsson, Heraldo worked at the University of Stockholm, pioneering what was then "distance learning". Heraldo's main area of interest is the interplay of strategy, marketing and learning. Heraldo is passionate to how we can scale and democratize learning and create insights and foresight through communities and use of social/collaborative approaches a tools. He has a MSc in engineering from the Federal University of Rio the Janeiro and Marketing programs from the University of Stockholm and leadership programs from Columbia University and Boston University.