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Huani Yao

Experienced Researcher ECL

Huani Yao



Consumer&Industry Lab delivers world-class research and insights for innovation and sustainable business development. We explore the future of connectivity for consumers, industries and sustainable society by using scientific methods to provide unique insights on markets and consumer trends.

Huani is an experienced consumer researcher with more than 15 years of experience in studying consumer's values, behaviors, and attitudes towards technology. Prior to joining Ericsson in Sweden Huani worked for several research companies in the U.S. including Forrester Research. She also lived and worked in China and Denmark before moving to the U.S.

Huani’s work at Ericsson focus on consumer trends regarding emerging technologies such as augmented reality and the implications on connectivity.

Huani holds a MBA from Suffolk University in Boston, U.S.