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Jasmeet Singh Sethi

Research Leader ConsumerLab

Jasmeet Sethi is the Head of ConsumerLab at Ericsson Research.

Jasmeet oversees a team of researchers that partners with domain experts across Ericsson, including technology research, product development groups, marketing, and sales to gather signals, uncover consumer insights and evaluate key trends that impact Ericsson and its customers future direction and strategy.

Jasmeet has over a decade of experience across wide variety of industries including telecom, technology, media and financial services where he has worked on a very wide range of insight, strategy and brand development projects. He has travelled extensively in pursuit to study consumer culture and behavior and is a frequent speaker at international industry conferences.