Lara Burt
Talent Marketing Activation Specialist
Plano, TX, USA
I’m a people-person and a storyteller at heart with a background in marketing, branding, social media strategy, and PR—now channeling all of that into talent marketing.
With a focus on the Americas region, I specialize in adapting global employer branding strategies to reflect local cultures, values, and talent expectations. In my role, I have the pleasure of working on everything from recruitment marketing and content creation to managing regional talent platforms and helping to drive employee advocacy. I love shaping strategies that not only reflect who we are globally, but also resonate locally with real impact.
What I love most about working at Ericsson? The culture. Hands down. I’m really lucky to collaborate with some of the most inspiring, creative, and supportive people every day—they make work fun!