Natalya Lopoukhine

Natalya has over 20 years of experience in the Telecommunications industry with a focus on marketing and communications of software and services towards communications service providers (CSP). Her previous role involved content planning for Ericsson’s 5G for business campaign, helping CSP capture the new opportunities to serve enterprise and industry customers.  Prior to that, Natalya was responsible for strategic marketing, content creation, campaign activation, and the creative expression around Ericsson’s Digital Services and trending topics.

In her current role, Natalya leads a team that focuses on the alignment of Ericsson’s key strategic offerings with it’s top marketing programs and value propositions. She is also responsible for defining and establishing the ways of working for cross company product launches and announcements.