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Per Fröjdh

Director of Media Standardization
Per Fröjdh

Kista, Sweden

Ericsson

Dr. Per Fröjdh is Director of Media Standardization at Ericsson and has thirty years’ experience in research and innovation.

He has contributed to the video compression standards AVC/H.264 and HEVC/H.265 in MPEG and ITU, served on the advisory committee for the W3C, and has been the editor of 15 standards on streaming, file formats, and multimedia telephony in MPEG, ITU, 3GPP and IETF. Per is Vice President of the Media Coding Industry Forum (MC-IF) and a steering board member of the Digital Video Broadcasting (DVB) project. He also serves as treasurer and promotions chair of the DASH Industry Forum (DASH IF).

Per holds a Ph.D. in theoretical physics from Chalmers University in Gothenburg, Sweden.