Dr. Per Fröjdh is Director of Media Standardization at Ericsson and has thirty years’ experience in research and innovation. He has contributed to the video compression standards AVC/H.264 and HEVC/H.265 in MPEG and ITU, served on the advisory committee for the W3C, and has been the editor of 15 standards on streaming, file formats, and multimedia telephony in MPEG, ITU, 3GPP and IETF. Currently he is the Multimedia Chair at the Swedish Standards Institute and Head of Delegation to MPEG for Sweden. He is also Board Director, Treasurer and Promotions Chair of the DASH Industry Forum as well as Steering Board Member of DVB. Per holds a Ph.D. in theoretical physics from Chalmers University in Gothenburg, Sweden.