Peter Linder is responsible for 5G Customer Engagement Marketing in Market Area North America for Ericsson. Peter has been with Ericsson for 26 years, with 15 years in various management positions and the last 7 years in Dallas in the US. His field of domain expertise is fixed and mobile broadband networks plus digital transformation for network operators. His experiences come from marketing, strategy, business development and portfolio management roles. He blends this with a strong passion for mentoring about digital in digital form. Peter speaks three languages and considers himself a global citizen and frequent flyer. Peter holds a M.Sc. in Electrical Engineering and an MBA in International Business Management, both from Chalmers University in Gothenburg, Sweden. Engage with Peter on Twitter (@OneLinders) or LinkedIn.