Sara Thorson

Consumer&Industry Lab delivers world-class research and insights for innovation and sustainable business development. We explore the future of connectivity for consumers, industries and sustainable society by using scientific methods to provide unique insights on markets and consumer trends.

Sara’s work focuses on emerging use cases in extended reality (XR) and 6G, with a special interest in sustainability. Starting her career in year 2000 at Vodafone and later Telenor she has also worked as a consultant in insight driven innovation and concept development in Scandinavia and China before joining Ericsson in 2019.

Sara has a Master of Science in International Marketing from the School of Economics at the University of Gothenburg, Sweden.