Meet industry experts

Growth equation: The TechCo blueprint

Discover how e& drives intelligent connectivity with 5.5G leadership, AI integration, and global Ericsson partnerships, transforming networks into secure, innovative platforms for creativity, business growth, and a sustainable digital future.

Speakers:
Hatem Dowidar - Group CEO, e&
Patrick Johansson - President and Head of Europe, Middle East and Africa, Ericsson 

Empowering the UAE Vision for a Connected Future with du

Discover how the UAE’s digital transformation is accelerating through innovation and collaboration, advancing sovereign technology, driving sustainable growth, and empowering ecosystems to shape a connected future for all.

Speakers:
Jasim Al Awadi - Chief ICT Officer, du
Petra Schirren - President Ericsson Gulf Region

Next-Generation Networks for Emergency Response​

Explore how mission-critical communications, AI, and resilient 5G networks are transforming public safety — enhancing response speed, protecting citizens, and driving the evolution of one of the world’s safest, most connected smart cities.

Speakers:
Dr. Hamad Al Nuaimi - Head of Telecom Abu Dhabi Police
Todd Ashton - VP & Head of Enterprise & Mission Critical at Ericsson Europe, Middle East & Africa

The Strategy Story of Growth and Transformation

Discover how e& transforms industries through strategic acquisitions, diversification, and sustainability, creating trusted digital ecosystems and global partnerships that drive innovation, strengthen resilience, and deliver lasting value across diverse sectors.

Speakers:
Harrison Lung - Group Chief Strategy Officer, e&
Iwan Stella - Vice President and Head of Commercial Management & Strategy at Ericsson Europe, Middle East & Africa

Telecom at a Crossroads: Partnerships, Fintech, and AI in Action

Discover how e& is redefining growth and innovation through strategic acquisitions, fintech expansion, and next-generation technologies, building an integrated global ecosystem that connects markets, empowers inclusion, and shapes the future of digital services.

Speakers:
Khalifa Al Shamsi - CEO, e& Life and e& International
Petra Schirren - President Ericsson Gulf Region

From Network Evolution to an Innovation Platform

Discover how du is redefining the future of connectivity through 5G-Advanced innovation, AI-driven transformation, and open collaboration, creating intelligent networks that empower enterprises, accelerate national digital ambitions, and shape the UAE’s next era of growth.

Speakers:
Saleem Alblooshi - Chief Technology Officer, du
Ante Mihovilovic - VP & Head of Networks at Ericsson Europe, Middle East & Africa

Reimagining Enterprise Customer Experience​

Discover how e& enterprise is reimagining customer experience through AI, data, and omnichannel innovation to deliver hyper-personalized, ethical, and seamless digital engagement.

Speakers:
Ahmed A Omer - Head of engageX, e& enterprise
Luis Sergio Cisneros - Chief Information Officer,  Ericsson Europe, Middle East and Africa

Leveraging AI for Enhancing Networks

Discover how AI is revolutionizing telecom operations, driving efficiency and innovation, and aligning with Saudi Arabia's Vision 2030. Explore the journey towards AI-driven zero-touch operations and  transformation.

Speakers:
Alaa Malki - Chief Technology Officer at Mobily
Håkan Cervell - Vice President and Head of Ericsson Saudi Arabia

Click here to view a short 1 minute teaser.

Ericsson Continues to Advance Innovation Aligned with Vision 2030

In this session, Patrick Johansson, President of Ericsson Middle East and Africa, discusses the future of technology in Saudi Arabia and the region. Gain insights into advanced connectivity, digital ecosystems, and sustainable innovation driving transformation and growth.

Speakers:
Patrick Johansson - President of Ericsson Middle East and Africa
Alp Sarper - Editor at Economy Middle East

Click here to view a short 1 minute teaser.

Future Frontiers: Strategic Insights into Saudi Arabia's ICT Evolution

Discover how Saudi Arabia's ICT sector is shaping economic growth and innovation, leveraging 5G advancements, developing local talent, and integrating global tech trends to redefine the region's technological landscape.

Speakers:
Tom Isherwood - Senior Partner and leader of McKinsey’s Digital and Analytics practice for Middle East, Africa, and Central Asia
Iwan Stella - Vice President and Head of Strategy and Commercial 
Management at Ericsson Middle East & Africa

Click here to view a short 1 minute teaser.

Saudi Arabia's Digital Rise: Leveraging Global Expertise for a Connected Future

Explore how Saudi Arabia is transforming its enterprise landscape by creating agility and advancing operations, enabling businesses to adapt swiftly, become more data-driven and automated, and enhance overall experiences. Learn how boosting resilience with future-proof solutions ensures smooth, secure operations in a rapidly evolving digital future.

Speakers:
Dr. Abdulwasih Abdur-Rahim - Program Director at Orange Business
Duncan Hawkins - VP Dedicated Network Sales EMEA at Ericsson

Click here to view a short 1 minute teaser.

Steps Toward the High-Performing Networks of 2034

In this session, we will delve into Saudi Arabia's digital transformation journey, examining how intelligent networks are driving change, preparing for mega-events, and enhancing consumer experiences with advanced connectivity. We'll explore the evolution of networks and their impact on delivering immersive event experiences.

Speakers:
Ante Mihovilovic - Vice President, Head of Networks at Ericsson Middle East & Africa
Maya Moukbel - Senior Researcher at Consumer Lab, Ericsson Research

Click here to view a short 1 minute teaser.

Monetizing Consumer Demands: Unlocking Value Through Differentiated Connectivity in Saudi Arabia

Explore how differentiated connectivity is transforming the 5G landscape by addressing consumer demands for tailored network experiences in high-traffic environments. Discover the market potential and strategic insights into enhancing user satisfaction, and adapting  tech trends to meet the evolving expectations of 5G users in Saudi Arabia and beyond.

Speakers:
Lucky La Riccia - Vice President and Head of Cloud Software and Services at Ericsson Middle East and Africa
Maya Moukbel - Senior Researcher at Consumer Lab, Ericsson Research

Click here to view a short 1 minute teaser.

Women in Leadership Roles Transforming the ICT Sector

This session highlights the transformative impact of female leaders in Saudi Arabia's ICT sector, focusing on diversity, inclusion, and their contributions to driving exceptional performance and innovation.

Speakers:
Noura Al Akeel - General Manager Business Strategy at stc
Felwa Bin Thwayni - Government Regulatory Affairs at IBM
Fida Kibbi - Vice President, Head of Marketing & Communications, Sustainability & Corporate Responsibility at Ericsson Middle East & Africa

Click here to view a short 1 minute teaser.

Cultivating a Diverse Digital Future with Saudi Arabia’s Young Talent 

This discussion highlights Ericsson's Graduate Program and its goal to empower young Saudi talent, fostering innovation, and promoting diversity within the rapidly growing ICT sector, showcasing its significant impact.

Speakers:
Lina Alkhodair - Account Manager at Ericsson Saudi Arabia
Reema Alsaleim - OSS Support Engineer and Part of GEN-E 2023
Khalid Albar - Associate Consultant and Part of GEN-E 2023

Click here to view a short 1 minute teaser.

Collaborative Vision for Advancing Research and Innovation in Saudi Arabia's ICT Sector

This session explores how Saudi Arabia's ICT infrastructure can be prepared for future technologies, the influence of research collaborations on technological progress, and the alignment of research efforts with the goals of Saudi Vision 2030.

Speakers:
Mohamed-Slim Alouini - Distinguished Professor at King Abdullah University of Science and Technology (KAUST)
Ante Mihovilovic - Vice President, Head of Networks at Ericsson Middle East & Africa
Hessa Al-Quwaiee - Head of Delivery, Cloud Software Services at Ericsson Saudi Arabia

Click here to view a short 1 minute teaser.

Driving Forces Powering Digital Transformation in the Kingdom

Explore the critical role of digital transformation in Saudi Arabia's industry sector, powered by Vision 2030. Discover how advanced connectivity and cutting-edge technology are influencing the role of networks amidst rapid transformation.

Speakers:
Maged Wassim - Vice President Middle East Market Head at Cognizant
Iwan Stella - Vice President and Head of Strategy and Commercial Management at Ericsson Middle East & Africa
Maya Moukbel - Senior Researcher at Consumer Lab, Ericsson Research

Click here to view a short 1 minute teaser.

Sustainable Partnerships Paving the Future

This session explores how sustainable IoT innovations are reshaping industries in Saudi Arabia. Discover how strategic partnerships drive sustainability, efficiency, and long-term value across various sectors.

Speakers:
Othman AlDahash - Chief Executive Officer of iot squared
Håkan Cervell - Vice President and Head of Ericsson Saudi Arabia  

Click here to view a short 1 minute teaser.

Tech strategy unveiled: Key takeaways from e&’s transformational journey

This session delves into the intersection of technology and strategy that propels e&'s transformative journey, showcasing e&'s successful pursuit of growth through strategic partnerships and adept utilization of emerging technologies.

Speakers:
Hatem Dowidar - Group Chief Executive Officer, e&
Patrick Johansson - President of Ericsson Middle East and Africa

Click here to view a short 1 minute teaser.

How superior customer experience drives growth for e& UAE

This session focuses on the pivotal role of superior customer experience in driving growth for e& UAE, delving into the multifaceted transformation from both technical and organizational perspectives.

Speakers:
Masood M. Sharif Mahmood - Chief Executive Officer, e& UAE
Ekow Nelson - Vice President and Head of Global Customer Unit for e& and Pakistan at Ericsson Middle East and Africa

Click here to view a short 1 minute teaser.

Transforming connectivity and driving growth through network evolution

This session discusses the transformation of connectivity and its role in driving growth through network evolution in Oman, highlighting Omantel's success as an early adopter and pioneer of 5G technology.

Speakers:
Dr. Ali Al Hashmi - General Manager – Infrastructure Planning & Design, Omantel
Nicolas Blixell - Vice President and Head of Gulf Council Countries at Ericsson Middle East and Africa

Click here to view a short 1 minute teaser.

Financial services as a catalyst: Driving global connectivity and economic empowerment in the Middle East and beyond

This session will explore the transformative role of mobile financial services in driving inclusion, economic empowerment, the rise of new technologies like AI and innovation in the Middle East and globally.

Speakers:
Ahmed Yehia - CEO of FinTech and Digital Lifestyle, e& Egypt
Michael Wallis-Brown - Head of Mobile Financial Services at Ericsson

Click here to view a short 1 minute teaser.

du's breakthrough: Shaping future networks for value-driven services and innovative solutions for customers and enterprises

This session focuses on the future of connectivity, highlighting value-driven services and explores du’s vision for leveraging the networks of tomorrow to meet the evolving needs of customers and enterprises in our dynamic industry.

Speakers:
Saleem Alblooshi - Chief Technology Officer, du
Nicolas Blixell - Vice President and Head of Gulf Council Countries at Ericsson Middle East and Africa

Click here to view a short 1 minute teaser.

The future of connectivity: AI and advancing 5G

This session delves into the future of connectivity, exploring the intersection of AI and the advancement of 5G technology, as e& leverages AI-driven innovation to enhance customer experiences and drive sustainable growth.

Speakers:
Khalid Murshed - Chief Technology and Information Officer, e& UAE
Iwan Stella - Vice President and Head of Strategy and Commercial Management, and Acting Head of Networks at Ericsson Middle East & Africa

Click here to view a short 1 minute teaser.

Game changer: Revolutionizing gaming experiences with differentiated connectivity

This session explores the changing gaming landscape and the potential impact of 5G SA on mobile gaming, with a focus on differentiated connectivity and the role of ecosystem collaboration in monetizing gaming as a revenue stream.

Speakers:
Ahmed Tarawneh - Senior Radio Network Optimization Engineer, Vodafone Oman
Said Zantout - Head of Solution Area Core Networks & Network Management, Ericsson Middle East and Africa

Click here to view a short 1 minute teaser.

The future of satellite business

This discussion delves into the future of satellite connectivity, emphasizing the expansion of satellite communication and Non-Terrestrial Networks to remote areas, providing valuable insights for the future of connectivity.

Speakers:
Khalid Al Kaf - Chief Operations Officer, Yahsat
Nicolas Blixell - Vice President and Head of Gulf Council Countries at Ericsson Middle East and Africa

Click here to view a short 1 minute teaser.

We the UAE 2031 - Path to digital transformation

This session explores how the progressive policies of the TDRA UAE have supported the rapid expansion of mobile broadband in the UAE. Additionally, it examines future plans, including the timeline for introducing 6G technology.

Speakers:
Tariq Al Awadhi - Chairman of the Arab Spectrum Management Group and Executive Director Spectrum Affairs, TDRA
Ali Cheema - Head of Government & Policy Advocacy at Ericsson Middle East and Africa

Click here to view a short 1 minute teaser.

Unlocking the value of 5G networks with optimized user experiences

This session disucsses Differentiated Connectivity: and How service providers can unlock the value of their 5G networks through optimized user experiences across the MEA region.

Speakers:
Lucky La Riccia - Vice President and Head of Cloud Software and Services at Ericsson Middle East and Africa
Said Zantout - Head of Solution Area Core Networks & Network Management at Ericsson Middle East and Africa

Click here to view a short 1 minute teaser.

How are next-gen Antenna innovations influencing 5G networks performance, energy efficiency and sustainability?

As 5G networks continue to expand and evolve, the role of antenna technology in shaping their performance and capabilities has become increasingly significant. This session  explores the latest advancements in antenna technology and their pivotal role in delivering network performance, energy efficiency and sustainability in UAE next phase of Advanced 5G.

Speakers:
Salman Ateeque - Head of Network Solutions at Ericsson GCC, Egypt and Pakistan
Ahmed Ibrahim - Head of Ericsson Antenna System for the Middle East, Africa and APAC Region

Click here to view a short 1 minute teaser.