When moments matter

A new opportunity for the telecom industry

Bring your moments business to life

Moments of hope, desire or unease make peoples’ willingness to pay suddenly skyrocket. These moments represent an opportunity for the telecom industry to bring new offerings to the market and drive growth. In this article series, we explain and demonstrate how.

A new opportunity for the telecom industry: Introducing moments – when willingness to pay spikes.
Read insight series: part 1

Get to know the four types of moments
Read insight series: part 2

Turn planned moments into offerings – Wow! and Flow!
Read insight series: part 3

Turn spontaneous moments into offerings – Done! and Win!
Read insight series: part 4

Scale up with moments – from unique offerings to a portfolio of moments
Read insight series: part 5

Moments are situations when emotional stakes run high. We hope, desire or fear something – and we are suddenly willing to pay a premium, if we can get the outcome we want.
Industries like entertainment, travel, automotive and many others have been very successful in capturing moment revenue with premium and add-on offerings.
Moments represent an opportunity for the telecom industry to use differentiated connectivity to bring in new revenue from both the existing customer base and new consumer and enterprise opportunities, on top of existing “best effort” business.
We see four types of moments. The planned moments, Wow and Flow, are the easier to get started with. The spontaneous moments, Done and Win, are a bit harder to deliver on, but target the situations when the value of connectivity peaks.