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Discover Ericsson | Episode 02 | OCT 13, 2017

Going virtual to collect in-depth consumer data

In this episode, Ericsson ConsumerLab experts to talk about the use of virtual reality to conduct in-depth consumer interviews for their latest insights report.

Anders Erlandsson
Anders Erlandsson
Anders Erlandsson

Research Leader Industry Lab

David Francisco
David Francisco
David Francisco

Producer and host

Anders Erlandsson
Anders Erlandsson
Anders Erlandsson

Research Leader Industry Lab

Host (+1)
David Francisco
David Francisco
David Francisco

Producer and host

Hashtags
#TV #media #devices #ConsumerLab

For its 2017 TV and Media Report, Ericsson ConsumerLab interviewed over 20,000 people in 13 countries including sessions conducted over virtual reality. In this episode, Ericsson ConsumerLab experts to talk about the use of virtual reality to conduct in-depth consumer interviews for their latest insights report.