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Ericsson ConsumerLab – The voice of the consumer

Ericsson ConsumerLab has more than 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Consumer insights

Here you can find and read all of our consumer insights reports, trend reports, videos and podcasts.

Hand holding mobile device with cityscape in background

Online threats go offline

The latest Ericsson ConsumerLab report explores the blurring of online and physical activities, how online activities can result in dangers in the physical world and how it relates to consumers’ perception of safety.

Traffic lights turning green

The self-driving future

Consumer views on letting go of the wheel and what’s next for autonomous cars.

Reports

Crowd taking photos with smartphones

10 hot consumer trends 2017

Taking a look into the future, Ericsson ConsumerLab presents the sixth edition of its annual trend report.

New York street

Public safety goes personal

Today’s citizens have high expectations of authorities and public safety agencies, and where these expectations are not being met they are increasingly using the internet and smartphones for their own personal safety. This Ericsson ConsumerLab report has investigated smartphone users’ views on public safety in five cities.

People watching a tablet

TV and media 2016

The evolving role of TV and media in consumers’ everyday lives.

A man, two children and a dog

Behavioral differences between families

The Ericsson ConsumerLab report Family Communication, based on studies carried out in the US, shows that all families differ from one another – from the way they communicate to how they create rules and spend time together.

Videos

10 hot consumer trends 2017

Taking a look into the future, Ericsson ConsumerLab presents the sixth edition of its annual trend report.

Wearable technology - What do consumers imagine in the future?

Consumer views on wearables beyond health and wellness.

The 10 hot consumer trends for 2016

Ericsson ConsumerLab has identified some of the most important consumer trends for 2016 and beyond.

Podcasts

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Episode #10 - 10 Hot Consumer Trends 2017

Did you know that, 35 percent of advanced internet users want an AI advisor at work? AI is an important theme this year and consumers see it playing a much more prominent role than before - both in society and at work. Take a look into the future, and listen to this podcast where Ericsson ConsumerLab presents 10 trends for 2017 and beyond.

Episode #9 Experience shapes mobile customer loyalty

Episode #9 - Experience shapes mobile customer loyalty

Did you know that consumers have devised their own mental index to judge connectivity experience? Is Net Promoter Score the best metric to gauge consumer loyalty? Consumers have heightened expectations around app and video experience over mobile broadband networks. While cellular networks have improved over time, smartphone users are still facing issues as frequently as they did in 2013. Globally, 2 in 5 face more than 11 issues at least weekly. Listen to this podcast to find out what drives customer loyalty in the telecom market today and how consumers judge the mobile broadband performance of their operators.

Wearable technology and the Internet of ThingsDid you know that 1 in 3 smartphone users are likely to own 5 wearable devices beyond 2020! The wearables market is still in the early phases of expansion, and currently dominated by health, wellness and activity tracking devices. In this session you will hear about consumer views on if, how and when wearables might break beyond health and wellness scenarios and cover more diverse needs. What wearables will consumers use in future? and how will this shape the IoT era? Tune in to know more

Episode #8 - Wearable technology and the Internet of Things

Did you know that 1 in 3 smartphone users are likely to own 5 wearable devices beyond 2020! The wearables market is still in the early phases of expansion, and currently dominated by health, wellness and activity tracking devices. In this session you will hear about consumer views on if, how and when wearables might break beyond health and wellness scenarios and cover more diverse needs. What wearables will consumers use in future? and how will this shape the IoT era? Tune in to know more.

Infographs

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Teens, video and online friendships

For today’s teens, it’s possible to have thousands of "friends" on social media. See how friendship groups are structured and interact online.

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10 hot consumer trends for 2017

Taking a look into the future, Ericsson ConsumerLab presents the sixth edition of its annual trend report.

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The evolving role of TV and media

Consumers' relationship with how they view content is changing. Ericsson's ConsumerLab's TV and Media 2016 report analyzes insights from 24 countries to understand shifting habits.

Did you know?

About 35 percent of all viewing is spent on on-demand, the rest is live or linear. [2015]

1 out of 4 smartphone users regularly uses the internet to look up details about others.

Commuters spend 20 percent more time commuting than doing leisure activities.