Ralph Lysell (1907-1987) was one of the pioneers of industrial design in Sweden. In the 1940s he ran the consulting company Industriell Formgivning AB in Stockholm, pushing strongly for the use of new ideas from the US with charisma and forcefulness. Lysell himself had lived in the US and, among other things, designed an extremely streamlined car. Another famous example of design from his studio is "takgöken" (the roof cuckoo), a direction indicator on Volvos’ cars in the 1950s, placed on the roof of the car.

© Telefonaktiebolaget LM Ericsson and Centre for Business History

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