AI by Design – AI solutions solving the right problems
Our artificial intelligence is applied to solving the right challenges for telecom service providers, creating value where it matters the most. It is not about gimmicks or generic experiments. It’s not a general-purpose tool intended for any use case imaginable. Our AI solutions are embedded throughout the network, built by people with extensive AI and telecom expertise, and with an AI-first mindset and technology in every product or service. Our AI is deliberate and purposeful. We call it AI by Design.
Service providers are on a journey from legacy telecom service providers to becoming digital service providers. Ericsson’s overarching strategy is to enable this transformation in three principal dimensions – Relentless efficiency, End-customer experience, and New revenue streams. AI adds functionality and capabilities in all dimensions.
Our AI solutions target service providers to address their challenges to maximize efficiency and end-customer experiences and create new revenue streams. To do this, our work with AI solutions is focused on the problems that we think really matter to our customers, rather than any problem. We have identified six main problems that we solve.
Ensure network performance
The world becomes increasingly dependent on superior network performance, both from a consumer and a business perspective. It’s the main driver of consumer satisfaction, and absolutely necessary when deeply integrated into industrial production processes. It needs to be always up, always on, always performing. We use AI in our networks to secure top-class performance.
Improve energy efficiency and meet the demands of sustainability
Reducing network energy consumption benefits everyone – the consumer, the environment and the bottom line. We use AI to plan, manage and run networks more efficiently from an energy perspective.
Turn operations into an efficient business enabler
Operations are key for service providers to realize business opportunities. Service providers need to create relentless efficiency in operations by becoming data-driven and predictive. We use AI to increase efficiency in operations while transforming to deliver on business KPIs rather than network KPIs.
Realize the value of network slicing in a cloud-native core
Virtualization and cloudification promise improved agility, lower cost and is the foundation for new service creation. A cloud-powered network with a virtualized core is a competent tool for service provider transformation, but it also comes with challenges. We realize the value of the virtualization of core and cloud technologies with AI.
Create an outstanding, future-proof customer experience
Future customer experience is based on more than coverage and capacity. With diverse use cases, the definition of customer experience will be equally diverse. To meet these requirements, manual activities are not enough, and AI will enable service providers to create and assure experience no matter what those services are.
Bring out the most from your existing infrastructure
AI is not only about 5G and the future. It’s a powerful tool to bring out most of the infrastructure already in place, making sure that you can keep the cost down and customer experience high.
We are not building a general-purpose artificial intelligence platform, trying to solve problems in every industry. Instead, we have developed our skills and capabilities in telco AI to address the challenges of service providers. Working closely with our customers’ challenges, data and products, we are providing them with a different approach to getting value from their networks. We have identified and prioritized four AI capabilities that make our AI as effective as possible.
5G is introducing new challenges for service providers. We have adopted AI across our product and service portfolio to make the 5G switch easy for our customers.