EventFULL experiences: festival 5G
This year, Vodafone Business and Ericsson have partnered to bring enhanced 5G connectivity to over 70 events across the UK. By deploying temporary masts and leveraging cutting-edge technology like network slicing, Vodafone has gained valuable insights into how eventgoers and businesses utilize their data, in order to improve their offerings and redefine the future of event experiences.
Vodafone's backstage pass to unforgettable live experiences
“Our customers are using 90% more 5G data at live events than just 2 years ago. With network slicing, we can divide up the network into separate chunks for specific applications, which allows us to guarantee service quality and avoid network congestion.”
Emma Keedwell,
Head of Innovation & Growth Portfolio at Vodafone Business UK

A new immersive era for fans with 5G
At one of the major music festivals this year, Vodafone trialled a network slice for payment terminals at a group of bars. The network slice ensured they could serve their customers faster than ever, and also meant payments could be authenticated in real-time. This is crucial for preventing fraudulent payments, which usually lead to around 4% of transactions being lost at the end of the day, providing peace of mind and a seamless experience for the business owners.
This groundbreaking capability not only ensures seamless experiences but also opens up new avenues for monetization, as Vodafone can offer specialized services to broadcasters and event organizers seeking efficient and streamlined solutions. The future of live events is here, and Vodafone is at the forefront, unlocking the full potential of 5G to create unforgettable moments that will resonate for a lifetime.
Seamless connectivity, endless possibilities
5G has become the backbone of live events, enabling everything from seamless e-ticketing and staff communications, to powering real-time mobile payments on the network.
But don't just take our word for it. We brought the Ericsson mic to a major music festival in the UK that was supported by super-reliable 5G to chat with vendors, stewards, and volunteers.
Hear directly from them as they describe the impact 5G had on their experiences.
Vodafone's 5G network is driving a revolution in event experiences, delivering tangible benefits such as enhanced business operations, minimized sales disruptions, and improved crowd management and security. As we transition to a world where reliable mobile coverage is a necessity, Vodafone's 5G network remains at the forefront of innovation, which continues to evolve with their customers' needs.
"I rely heavily on a strong 5G network to keep my coffee stall running. I’m very surprised at how everything has been working, it's been brilliant."
Thomas,
A vendor at a festival
