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Fans celebrating in stadium

Game on! Score business goals with innovative event services.

Big events come with big opportunities

Sports fans will cross borders for premium sporting events. And when a match kicks off, every moment is captured, from every angle, to be streamed, shared and replayed in real time.

In high stakes moments, fans don’t just expect connectivity; they are willing to pay for the best possible connection in the stadium. A connection that never buffers, never lags, and never lets them miss the play that changes everything. That is where premium in stadium connectivity becomes more than bits and bytes , it becomes part of the experience fans are willing to invest in.

In a single stadium, CSPs can unlock multiple high value use cases from one location. From digital ticketing and cashless payment terminals to broadcasters, journalists, and influencers delivering live content. The opportunity extends to mission critical services such as security and first responders, all running on reliable, high performance connectivity.

Improve fan experience with premium connectivity

Our ConsumerLab research at big sports and entertainment event confirms premium connectivity has a big impact on fan experience. Event goers value app quality of experience and reliability 10x more than just speed alone. Four in ten are willing to pay for predictable connectivity performance.

Read the report

CSPs pioneering services for events

Differentiated connectivity for capturing event opportunities

Differentiated connectivity. When moments matter

The game of a lifetime, shared with friend and family. A broadcaster bringing the match to millions. Event operations that has to keep a smooth flow for the crowd. There are moments that matter, and moments that matter more. This is what differentiated connectivity is all about. Let's explore how you can make the most of these moments.

What do you need to make this happen?

How do you achieve differentiated connectivity? It’s a journey that unlocks your network potential. Access our handbook that will take you through our three-stage blueprint of exploration, scaling and monetization – designed to help you craft a competitive edge.

Scale your portfolio of premium offerings at events

Large sporting events and huge concerts drive large numbers of visitors to towns, cities and venues. For fans, a premium connection elevates their experience. For the ecosystem of partners and businesses, having a predicable network connection that supports their business outcomes is crucial. Developing propositions to support fans and businesses and organizations generates new revenue opportunities for mobile operators.

Fan watching match in mobile

Enhancing the fan experience

For dedicated fans a premium package, that gives both downlink and uplink speeds, enhances the experience. They can watch replays, get player stats and share the magic moments.

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Man scanning QR code to entire stadium

Efficient venue operations

Crowd management with 5G-enabled AI cameras can enhance the spectator experience and increase levels of crowd safety and security.

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Cameraman broadcasting match from stadium

Streamline broadcasting production

Live broadcasting traditionally brings high levels of production, equipment and resource. Switching broadcasting from satellite to 5G standalone reduces total costs, while maintaining and enhancing the quality of transmission, including more innovative camera angles.

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Security person monitors stadium during match

Safe fans are happy fans

High throughput of people at any one time and huge demands on the network mean that first responders need secure and reliable real-time communications. There is a wider opportunity for mission critical public services to keep the visitors and the wider community safe, and make sure their experience throughout is memorable.

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Fans feeling the connection at big sports events

We talked to visitors and local spectators to get their first-hand experience of what connectivity was like as they used the mobile network.

We hear how they used it to get around the city, stream live broadcasts of multiple events and upload content to keep in touch and update family and friends.

Ericsson fan stories: Paris experience

Ericsson fan stories: Feeling the connection

Stadiums use 5G to streamline operations and enhance fan experiences

From ticketing and payments to media production and crowd flow, 5G is powering smarter, faster, and more immersive event operations across major US venues.

View the report
Let's work together

There’s huge opportunity for 5G in sports and entertainment and we’d love to work with you. Our team of 5G experts are here to support you. Please get in touch or speak directly with your account manager.

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