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5g sports entertainment

Make it memorable

Create unforgettable fan experiences with 5G

Improve loyalty and create premium revenue opportunities

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Busy environments like sports & entertainment venues are places of high emotions with expectations of unfaltering mobile connectivity.

With the power of 5G, everything comes together to keep customers loyal and businesses productive.

Smart arenas, smart stadiums, connected concerts - the mobile experience in key locations has become a pivotal opportunity for capturing your customers loyalty. Especially in high traffic locations where demand and expectations are at their peak. Seizing those moments to create memorable experiences for fans across the entire event journey, will win you their satisfaction, loyalty and further revenue opportunities.

These moments are critical moments in time. Make them truly memorable.

5G entertainment

Increase consumer loyalty: Network satisfaction is critical in driving loyalty

The mobile experience for fans before, during and after their event journey has become a pivotal opportunity for capturing your customers loyalty. Boost your 5G networks performance where it matters the most.

Smartphone users who have network issues at event venues are 3 times more likely to churn in the following 6 months.

*Ericsson Consumerlab report. 5G Value: Turning Performance into Loyalty. October 2023

Explore further:

Tele2 and Ericsson upgraded 5G for Megastar’s concerts in Stockholm

What do you do when around 150,000 fans from 130 countries visit the Friends Arena in Stockholm for three days of concerts?

Give them the very best 5G mobile connectivity and help create a memorable fan experience.

Read more

New revenue potential

If you can provide superior 5G network performance, consumers are willing to pay a premium for exclusive content through new, targeted propositions.

20% of Smartphone users are willing to pay an average premium of 11 percent for QoS-led offerings.

*Ericsson Consumerlab report. 5G Value: Turning Performance into Loyalty. October 2023

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Make it memorable for fans

Create truly unforgettable moments for your customers – generating excitement inside and outside the venue and at every
stage of the experience:

On the day. Seamless efficiency for mobile ticketing, ordering food and drink, hospitality, transport, retail and personal safety.

On the day. Seamless efficiency for mobile ticketing, ordering food and drink, hospitality, transport, retail and personal safety.

In-stadium experiences like AR/VR or additional content to enrich the experience. Superior match day connectivity to live stream on social media

In-stadium experiences like AR/VR or additional content to enrich the experience. Superior match day connectivity to live stream on social media.

Immersive experiences for fans at home, with live broadcast, entertainment and accessing exclusive content.

Immersive experiences for fans at home, with live broadcast, entertainment and accessing exclusive content.                                  

Expanding your enterprise offering

Large sporting events and huge concerts drive large numbers of visitors to towns, cities and venues. For the ecosystem of partners and businesses, having a robust 5G network is crucial to operating efficiently and creating great fan experiences. Developing propositions to support these businesses and organizations can generate new revenue opportunity for mobile operators.

Streamline broadcasting production

Streamline broadcasting production

Live broadcasting traditionally brings high levels of production, equipment and resource. Switching broadcasting from satellite to 5G standalone reduces total costs, while maintaining and enhancing the quality of transmission, including more innovative camera angles.

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Efficient venue operations

Efficient venue operations

Crowd management with 5G-enabled AI cameras can enhance the spectator experience and increase levels of crowd safety and security.

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Safe fans are happy fans

Safe fans are happy fans

High throughput of people at any one time and huge demands on the network mean that first responders need secure and reliable real-time communications. There is a wider opportunity for mission critical public services to keep the visitors and the wider community safe, and make sure their experience throughout is memorable.

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Turn teams and individuals into winners

Turn teams and individuals into winners

5G real-time data collection and analysis has the potential to influence match outcomes, through close understanding of individual and team performance levels and using the data to inform real time decision-making.

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Let's work together

There’s huge opportunity for 5G in sports and entertainment and we’d love to work with you. Our team of 5G experts are here to support you. Please get in touch or speak directly with your account manager.

Contact us

Market insights

5G value: Turning performance into loyalty

Ericsson ConsumerLab has conducted research across 28 global 5G markets, identifying four key trends for capturing 5G value, and giving communication service providers vital insights into what drives 5G network satisfaction and user retention.

Download the report

5G standalone business opportunities in urban environments

Service providers need to look at the aggregated benefits and monetization potential of 5G in a bigger context to justify, but also monetize, their initial investments in 5G SA while setting the base for further innovation and expansions to follow. Approaching opportunities by imagining them inside an archetypal city offers an effective way to visualize them in a real-life scenario.

Download the report