User controlled premium subscription upsell for consumers and enterprise using differentiated connectivity

Overview

Device operating system is a convenient sales channel for the service provider to use towards the users/subscribers. The sales channel is used to trigger purchase of a premium subscription that fulfills requirements of the applications the subscriber is currently using.

Challenge

The end user does not know what application requirements are needed from the operator's network and what are the connectivity service requirements to make the application work properly.

Solution

Service provider offers direct sales channel to the end-user using the smartphone OS. The end-users can choose to upgrade their subscription, enabling real-time connection premium subscription.

Ericsson offers user equipment (UE) interaction capabilities with Secure Entitlement Server (SES) and providing end-user subscription upsell journey.