Location based APIs for retail and hospitality industry

Overview

Service providers notify application service providers in the food and restaurants business segment about subscribers who cross boundaries of the restaurant and café reach. In turn, the information allows the restaurant and café businesses to send promotions and stimulate the users to visit them. The subscribers’ location information collected at point in time of the purchase is used as the verification of the purchase.  

Challenge

Lack of location-based consumer profiling leads to untargeted advertisements by shops, events, and business owners.

Solution

ENL is a comprehensive location platform enabling seamless precise indoor and outdoor positioning focusing on network-centric exposure and device-agnostic technology.

With support from CAMARA APIs, Ericsson Network Location (ENL) provides easy-to-use location capability and enables consumer targeting by shop, event and business owner based on location and consumer profiling.