Improving retail business with connectivity

Discover how Ericsson Enterprise Solutions are transforming retailers

Building a retail business that delivers 2x net profits

Want to break free from thin margin constrains and improve retail operating profits? Ericsson Enterprise Solutions make it possible. See visible improvements in customer engagement inside the stores and outside in their digital journey. With uninterrupted connectivity and digital communication platforms, the retail customer journey is simplified and enable better personalized experiences at various touchpoints.

In today’s rapidly evolving retail landscape, the key to staying ahead lies in adopting digital solutions.

Customers are increasingly opting for digital payments and scan-and-buy options in brick-and-mortar stores. Online, digital applications are enhancing every stage of the customer journey, creating a seamless and intuitive experience.

These shifts are placing demands on retailers to provide uninterrupted connectivity and personalized engagement both in-store and digitally using customer experience platforms.

In fact, for 83 percent of retailers, improving customer experience and operational efficiency are key strategic priorities, reinforcing the critical role of connectivity and communication platforms play in retail transformation.

The Connected retail solutions report provides a comprehensive analysis of the transformation and potential financial benefits for a typical midsize clothing retailer that employs Ericsson solutions.

Read the report

Start by selecting the use cases and describing your business to see the results.

Did you know, 88% of customers rate in-store shopping experiences are as crucial as the product or service offered.

A growing number of customers prefer using their phones and other digital devices to pay at self-service checkouts, to scan and buy via digital displays, and to use click and collect.

In all these scenarios, reliable wireless connectivity helps ensure that customer journeys are successful and frictionless. Supporting personalised engagement that is hard to achieve in traditional brick-and-mortar stores.

By implementing wireless connectivity in stores, it enables use cases that can directly increase revenues and reduce costs.

Delivering several benefits such as

Shorter time-to-revenue when opening new stores
Reduction in network downtime during business hours
Enhanced marketing and customer experience

Source: Arthur D. Little; Ericsson

Financial benefits of retail store use cases

Retailers can achieve 20% growth in operating profits by implementing Ericsson Wireless Solutions in three key use cases.

Day-1 connectivity: Faster time-to-revenue with zero-touch wireless network provisioning
Always-on connectivity with hybrid WAN: Near 100 percent uptime by combining cellular with fixed-line networks
Digital engagement displays: Wirelessly networked, easily repositioned smart kiosks and digital signs engage customers and enable personalized messaging and self-service

According to research conducted by Arthur D. Little on behalf of Ericsson, three selected use cases together add 1% of operating profit margin that is 20% growth in operating profits for a typical clothing retailer.

Receiving operation and business benefits from eliminating 100% connectivity bottlenecks, 80% reduction of network downtime and 12% increase in foot traffic.

Use the calculator to estimate how much annual operating margin could be improved in your retail business

Calculate now

Did you know, after a bad experience 75% of customers are likely to take their business elsewhere. But after a great customer experience, 35% of customers will purchase additional products.

Frustrations rise when a customers need to provide personal information multiple times in a customer service call, long waiting time to talk with a customer agent, lack of self-service tools and so on.

With Ericsson Communication Solutions, customers can interact seamlessly across multiple retailer channels opening business opportunities to increase conversion rates and improving customer experience for retailers.

Delivering several benefits such as

Faster issue resolution with flexible channel use
Higher conversion rates due to targeted, personalized marketing
Enhanced customer engagement and experience

Source: Arthur D. Little; Ericsson

Financial benefits from digital retail use cases

Retailers can achieve 40% growth in operating profits by implementing Ericsson communication solutions in two key use cases.

Omni-channel customer experience: Integrates multiple communication channels (chat, email, social media) with customer relationship management (CRM) systems to create seamless, personalized customer interactions.
Conversational marketing: Real-time, personalized messaging (example: WhatsApp and SMS) to engage customers during their buying journey

According to research conducted by Arthur D. Little on behalf
of Ericsson, these two use cases together add 1.9% operating profit margin that is 40% growth in operating profits for a typical clothing retailer.

Receiving operation and business benefits from stronger omni-channel customer experience, 10% increase in basket size, 30% reduction in customer service cost and much more.

Use the calculator to estimate how much annual operating margin could be improved in your retail business.

Calculate now

Improving retail business with connectivity

Building a retail business that delivers 2x net profits

Step into a connected retail journey

Calculate financial gains for your retail organisation

Explore retail store use cases

Financial benefits of retail store use cases

Explore digital retail use cases

Financial benefits from digital retail use cases

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