Many companies are right now discovering the full potential of big data and how it can drive business advantages across the organization.

However, most companies generate actionable insights from big data by looking only into one of three different perspectives – network, IT or business. But understanding all three areas and the relationships between them is essential to helping organizations operate efficiently and transform their business and will probably for many companies require cooperation with experts in the field – such as Ericsson.

Martin Garner, analyst at CCS Insight, says: "Many companies are now starting to build enormous quantities of data. And perhaps they don’t have the skills to deal with it all in an intelligent way at the moment, but it is absolutely happening."

So big data is here to stay, and we have, like Estonian leading electricity distributer Elektrilevi, just seen the beginning of its transformative power.