How can media industry players turn customer data into actionable insights? Ericsson SVP and Head of Global TV & Media Practice Guy Beverlin explains.

Media industry players, including content owners, broadcasters and TV service providers, are always seeking ways to add value to their customers’ service experiences. A key component in achieving this is understanding what individual customers actually value, and making sure that the products and services they love are readily available in personalized product catalogs.

Ericsson’s Integrated Video Insights provides media industry players with the robust analytical tools they need to turn their massive amounts of customer data into actionable insights – to understand their customers, generate the relevant service offerings that delight them, and grow their ARPU in the process.