Ericsson and Vodafone have embarked on a joint innovation project, which was to explore the benefits and impacts of a move towards the Telco cloud.

Ericsson and Vodafone have embarked on a joint innovation project, which was to explore the benefits and impacts of a move towards the Telco cloud.

‘We were able to establish several pillars that were important to us as a business’ - says Bill Fowler from Vodafone Australia.

One of them was the explosion of data and how we're going to cost-effectively manage towards that. The second one was towards a business agility and move away from the long duration project execution enablement that was typical of the incumbent environment. And thirdly and probably most importantly was ensure that we're looking at customer experience from a more personalized level than a generic, network-orientated level.