Since 2001, mobile network operator Digicel has expanded rapidly and its services now span more than 30 markets in the Caribbean, Central America and Asia Pacific. With this expansion comes many insights. As Jason Keane, IT Director, Digicel, says in the video, he believes that what’s needed by today’s telcos is a “One Catalogue - One Customer View”. Only a single catalogue can truly provide a 360° view of the customer, which then enables the operator to deliver what the customer actually want to buy.
For any communications services provider (CSP) managing the ever-growing list of new products and services to their portfolio is a challenge. Overly complex product portfolios lead to inefficiencies throughout the business, and make it difficult to provide acceptable, let alone superior, customer experiences. Digicel chose Ericsson’s Digital Telco Transformation solution to make it customer solutions more agile.