Ericsson (NASDAQ: ERIC) has signed a digital marketing agreement with VMS Communications, a Florida-based tech company that facilitates the efficient delivery of digital content to any mobile device. Ericsson, which has been delivering advertising solutions for over 15 years, will provide an advertising campaign management platform as a service that will enable VMS to efficiently monetize digital content delivery.
VMS has the ability to reach the majority of the world’s mobile population with digital content, and its customers include leading brands, sport clubs, TV networks, celebrities, NGOs and governments. The agreement with VMS marks the first time that Ericsson has deployed its cloud-based campaign management platform as a service. Ericsson’s platform enables planning, execution, and tailored reporting for targeted advertising campaigns across multiple digital channels. Using Ericsson’s platform, VMS’ clients will be able to monetize digital content delivery through advertising.
Dr. Charles Piombi, CTO of VMS Communications, says: “VMS chose Ericsson to provide and support VMS’ ongoing solutions with monetizing digital content delivery, and to support VMS’ innovative solutions with digital content delivery to the majority of cellular phones worldwide.”
Paolo Filetti, Head of IoT Application Innovation Services, says: “Our digital marketing solutions are an integral part of Ericsson’s vision, as we focus on becoming the preferred digital transformation provider of choice for our customers. We do so by enabling innovative applications, business models and revenue streams and by utilizing the fundamental traits of the Networked Society. Our agreement with VMS is a clear example of us joining forces to identify new monetization opportunities based on new business models.”
Ericsson’s digital marketing services enable customers to transform their businesses by providing a turnkey solution that encompasses:
- Creating and modernizing digital marketing channels
- Supporting advertising and monetization for publishers
- Supporting brands and agencies in media planning
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Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.
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