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Podcast: Going virtual to gather in-depth consumer insights

For the latest TV and Media report, Ericsson’s ConsumerLab went into virtual reality communities to conduct in-depth interviews. In this podcast, we get a behind the scenes look at how this technology can be used to gather consumer insights.

ConsumerLab researchers use VR to collect insights

For the latest TV and Media report, Ericsson ConsumerLab interviewed over 20,000 people in 13 countries representing the views of more than a billion people. The use of virtual reality to conduct in-depth consumer interviews is one for first cases of its kind.

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