Customer centricity and the modern marketer | Ericsson Hot Topics

When connectivity is constantly evolving, customer insights have never been more valuable for determining the direction for telco marketers; helping to improve performance and open up new revenue streams.

In the latest episode of The Modern Marketer podcast, Ericsson’s Head of Marketing, Communications & Sustainability at Ericsson, Europe and Latin America, Sally Croft sits down with Gina Azaric, Head of Marketing at Telia, to understand how leaders in telco marketing are capturing and using customer data to provide better experiences for the future.