Riding the innovation wave | Ericsson Hot Topics

One of the difficulties of marketing 5G is getting users to imagine what we will all eventually be able to do with the technology. The challenge for marketers is to become dream weavers and storytellers to manifest reality and get customers on board for the future.

In this episode of The Modern Marketer podcast, Sally Croft and Gina Azaric explore the challenges facing marketers in this role, looking at the tools and strategies available to us to market the future. Dive into the podcast right now.