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Hot Topics: A series for marketing professionals in the telco industry | Episode 01 | OCT 18, 2022

The changing role of the modern marketer | Ericsson Hot Topics

In this episode, Gina Azaric and Sally Croft discuss the changing role of the modern marketer as part of the Ericsson Hot Topics series.

Head of Marketing, Communications and Sustainability, Ericsson Europe and Latin America

Gina Azarik

Head of Marketing, Telia Sverige

Head of Marketing, Communications and Sustainability, Ericsson Europe and Latin America

Host (+1)
Gina Azarik

Head of Marketing, Telia Sverige

Whether it’s the need to build large and diverse teams to solve specific skill gaps, or integrate technology and data to inform decisions with actionable insights, marketers are forever having to find a balance to meet the demands of customers.

In this episode we chat with Telia’s CMO, Gina Azaric, to understand her pain points and discover how Gina has implemented strategies to deliver for her department.