Business Value Pathways
Close the gap to autonomous networks — starting with the outcomes that matter most to your business.
OSS/BSS Business Value Pathways are pre-designed, outcome-first engagements that connect your network investments to measurable business results. Each pathway targets a defined business priority — accelerating monetization, enabling customer experience, or improving operational efficiency — with clear outcomes, integrated capabilities, and a structured route toward higher levels of network autonomy.
Rather than starting with technology and working forward, every pathway starts with business impact: where your business needs to move, and what success looks like when it gets there. Underpinning every pathway is a data and AI foundation that makes autonomous execution possible — built and activated as part of your journey, contributing measurable value from day one.
Delivered through the Ericsson Intelligent IT Suite, pathways combine OSS/BSS software, system integration, AI-driven operations, and lifecycle management into one continuous delivery-to-run model. Outcomes are committed up front. Progress is benchmarked against TM Forum High Value Scenarios and autonomy levels. Accountability doesn't end at go-live.
Outcomes first
Business outcomes-first,
working backward
Structured by priority
Distinct, structured pathways targeting specific priorities
Closed-loop intelligence
Agentic AI operating in a continuous, intelligent loop for real results
The foundation every autonomous decision runs on
Every autonomous network capability — from service experience to zero-touch product launch — depends on one thing: data that is available where and when decisions happen.
Most networks still run on batch-oriented data pipelines. Events are buffered, processed in scheduled cycles, and delivered with delays of minutes or more. By the time insight is ready, the moment to act has passed.
Faster data transformation replaces that legacy approach with a streaming-first architecture. Network events from RAN, Core, and IMS are captured instantly, processed in milliseconds, and made available downstream without delay. Transformations — filtering, aggregation, enrichment, correlation — happen on the fly, across multiple complex data flows simultaneously.
Data immediacy is what every other pathway runs on. Without it, AI has nothing fresh to act on, automation has nothing reliable to trigger, and closed loops cannot close. The foundation is where the autonomy journey begins — and what keeps it moving.
Key business outcomes:
- Real-time data, instant decisions: monetization opportunities
- Proactive operations instead of reactive responses
- Enhanced customer experience through timely insights
Faster to market. Leaner to operate. Consistent at every touchpoint
Every new product launch should be a revenue moment. Too often, it is a mini transformation program. Weeks of coordination across marketing, IT, and partners. Rules and prices cloned into spreadsheets. Channels reconfigured individually. No closed-loop learning from what actually sold.
The zero-touch product launch pathway changes the execution model. Products, offers, rules, and eligibility are defined once in a unified enterprise catalog — and consumed in real time by every channel and downstream system via standards-aligned APIs. No separate IT project every time a new offer is needed.
Agentic AI assistants support product and marketing teams in designing, simulating, and prioritizing the next offers in the pipeline. As offers go live, performance data feeds back automatically, enabling teams to adapt in hours — not the next campaign cycle.
The pathway follows a structured three-step journey: consolidating products into a single catalog foundation, automating the end-to-end offer lifecycle from creation to decommissioning, and adding AI for continuous portfolio optimization.
Key business outcomes:
- Launch more, earn more — complexity stays flat
- E2E governance eliminates rework and keeps cost under control
- Consistent customer experience, across every channel
Experience protected. Issues resolved. Complexity absorbed
Data is no longer the constraint. Most CSPs have invested heavily in analytics platforms, dashboards, and subscriber-level event data. The gap is the ability to turn that data into timely, decision-ready action — before the moment passes and before the customer is affected.
Today, engineers manually interpret anomalies, correlate events across systems, search documentation for precedents, and trigger remediation through separate tools. Issues are often visible only as they happen or after the damage is done.
The agentic AI service experience pathway closes that loop. It combines subscriber-level streaming data, advanced analytics, a telecom-specific knowledge base, and a coordinated set of AI agents to move operations from dashboard-led investigation to accelerated and assisted incident resolution.
It starts with data ingestion, data is then correlated to events to detect anomalies and identify patterns that may indicate a deteriorating subscriber experience. It is enhanced with agentic AI to predict potential anomalies before they fully impact customers.
When an anomaly is detected, a root cause analysis agent searches for a knowledge base of historical tickets, topology, configurations, and documentation to identify the most likely cause. A recommendation agent proposes resolution options based on past successful fixes and domain context.
The human operator interacts through a conversational interface — reviewing an insight card that summarizes the issue, root cause, and recommended action — then approves execution. The actuation agent closes the loop.
Every closed loop is a measurable step toward the TM Forum Service Assurance High Value Scenario becoming your operational standard.
Key business outcomes:
- Predictive customer experience protection
- Faster and more consistent root cause analysis
- Guided and explainable closed-loop resolution
Rapid resolution. Efficient operations. Better experience
OSS/BSS environments, cloud-native infrastructure, and multi-vendor ecosystems have grown into sprawling, interdependent systems. Scripts and automation were a genuine step forward — but they optimize tasks, not outcomes. They execute what they're told. They don't learn from patterns, adapt to new conditions, or anticipate failure before it happens.
The agentic AI intelligent IT operations pathway introduces a new operating model: one where AI agents don't just respond to queries but autonomously plan, reason, and act across complex IT workflows — while keeping human control exactly where governance requires it.
At the center is the operations intelligent assistant — a GenAI-powered capability that brings together intelligent document search, natural-language ITSM interaction, ML-driven insights, and automated diagnostics into a single conversational interface. A coordinating Orchestration Agent routes each request to the right specialized agent: document query, database query, automation, or ML insights.
Underpinning execution is the MITO Smart Actuation Platform (MSAP), which maintains context across multi-step workflows, enforces guardrails for system-impacting actions, and keeps intrusive remediation under human control. Every resolved incident, every diagnostic run, and every closed loop feeds back into the system — so operations get smarter with every cycle.
Key business outcomes:
- Mean time to repair (MTTR) drops significantly, issues diagnosed and resolved before they escalate
- Reducing operational costs through automated diagnostics
- Rapid troubleshooting improving service experience continuously