Ericsson, the leading telecom supplier, is a bridge between the music industry and mobile operators in helping them develop attractive mobile music and video services for consumers. Ericsson will therefore be present for the first time at MIDEM 2004, the leading international music market, to create awareness of the mobile channel as a viable choice for the music industry.

Visitors to the Ericsson booth at MIDEM will experience how music content can be presented through the mobile channel today. Demonstrations will include M-USE, a mobile music service developed by Ericsson in cooperation with Sony Music. M-USE is open to all labels and operators. It delivers personalized music news and "fan-packages" containing music clips, ring-tones, artist pictures, recommendations, and more to consumers. Visitors can also see a 3G M-USE demonstration complete with Mastertones, full-length audio and video downloads and video streaming.


"New services are needed to compete and create new revenues in both the telecom and music industries. Ericsson has great experience and knowledge of what services are successful in the mobile networks," says Kurt Sillén, Vice President, Ericsson Mobility World.


Visitors to MIDEM can meet Ericsson at booth R36.13, Riviera Hall in the Telecom Village at the Palais des Festivals in Cannes.


In addition on January 25th between 17:00 and 18:00 Kurt Sillén, Vice President, Ericsson Mobility World will be a panel member in the "Music To Their Ears - Marketing Music Via Mobile Phones" session during the Mobile Music Forum conference at the Palais des Festivals in the Auditorium Esterel.


Ericsson's press meeting room is located at the Palais des Festivals, Niveau 1, Espace Ortega.


MIDEM takes place on 25-29th January 2004. An overview of the MIDEM program of activities can be found at: http://www.midem.com/


Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.