Ericsson to integrate, host and manage Sun Cellular's video streaming services

Ericsson has signed a managed services contract with Sun Cellular in the Philippines for the integration, implementation and hosting of a service that allows Sun Cellular customers to enjoy an exciting array of audio and video content on their mobile phones.
Press release
Oct 27, 2004 09:10 (GMT +00:00)
Ericsson will also be responsible for the aggregation and management of content for Sun Cellular's streaming service, as well as round-the-clock operation and maintenance of the hosted solution.

Ericsson will provide the video streaming services on Sun Cellular's GSM network through its Ericsson Content Delivery System (ECDS). ECDS is a scalable system based on the 3GPP standard.  It is designed for fast and secure implementation into the mobile network and enables telecom specific functionalities such as session management, traffic control, quality of service monitoring, single sign on and online charging support.

"Ericsson's hosting offering is a cost-effective way for operators to introduce advanced mobile applications to market quickly," said Charles Lim, CEO of Sun Cellular. "Consumer expectations are getting higher and we believe that providing video streaming will allow the end-user a richer experience when they use their mobile phones. We are confident that Ericsson will be a good partner in delivering the quality service that our customers expect from Sun Cellular."

Ericsson's hosting offering includes applications and enablers, as well as content such as music, entertainment and games provided by Ericsson's content partners. Ericsson takes the responsibility for integration, round-the-clock operation and maintenance through regional operation centers.

"This contract is yet another confirmation of Ericsson's world leadership in   managed services," said Hans Vestberg, Senior Vice President and Head of Global Services, Ericsson. "We are helping operators to achieve fast time to market in a cost-efficient and easy way."

Ericsson has the telecom industry's most comprehensive managed services offering, ranging from building, operating and managing day-to-day operations of a customer's network, to hosting service applications and enablers, as well as providing network coverage and capacity on demand. Since 2002, Ericsson has officially announced 29 managed services contracts, and has a proven track record in managing complex multi-technology systems. In all current managed services contracts, excluding hosting, Ericsson is managing networks that together serve over 30 million subscribers worldwide.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Joséphine Edwall-Björklund, Ericsson Group Function Communications
Phone: +46 8 579 180 18, +46 8 719 69 92

Gertrude Yap, Communications Manager, Ericsson Philippines
Phone: +632 637 1600

About Sun Cellular
Sun Cellular is the mobile brand of Digitel Mobile Philippines Inc. Sun Cellular's wireless network is a digital Global Systems for Mobile (GSM) network operating on the 1800 MHz frequency band and has access to a total of 15 MHz of frequency for its wireless service.

Sun Cellular was commercially launched on March 29, 2003.   Sun Cellular aims to achieve critical mass of subscribers by offering a highly differentiated service anchored on superior value for money, network quality, and customer service.