Supporting demonstrations will take place at Ericsson's booth, MH1.01, in the Milia Hall at the Palais des Festivals in Cannes. They will include, the M-USE mobile music platform; Mobile Movie Concept; Video-C; MMS TV by AFP; N24 Live Video Streaming; TV broadcasting and the payment service IPX.
"Ericsson is already working with the mobile operators to identify the services consumers want. We will demonstrate at MILIA that the mobile channel is a viable choice for the media industry in creating new revenues," says Kurt Sillén, Vice President, Ericsson Mobility World.
On April 1 between 15:00 and 15:45 Kurt Sillén will discuss how to make content mobile and what is needed to make it a business success. This will take place in the session "Get your brand moving" during the MILIA conference at the Palais des Festivals, level 1, in the Auditorium Esterel.
MILIA takes place between March 29 and April 2, 2004. An overview of the MILIA program of activities can be found at: http://www.milia.com/
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