Ericsson provides mobile music service for Absolute Music Sweden

Absolute Music/EVA Records, Scandinavia's largest CD compilation company and producer of approximately every tenth music CD sold in Sweden, has selected Ericsson's hosted personalized music service to make its music available for mobile phones.
Press release
Nov 29, 2005 09:30 (GMT +00:00)
Absolute Music will offer its customers real tones and full-length songs for the mobile from artists such as Madonna, Coldplay, Robbie Williams, James Blunt, Anastacia and Westlife. The service will be available to 2G and 3G users via Absolute Music's website, mobile portal and SMS. The service is launched in conjunction with the release of the 50th Absolute Music compilation CD, since the start in 1986.

Ericsson will take overall responsibility for the music service, including Digital Rights Management, content aggregation and platform development. The service will be integrated, hosted and managed by Ericsson.

Johan Wibergh, head of Ericsson market unit Nordic and Baltic, says: "We are incredibly proud that Absolute Music, a flagship in the Swedish music industry, has chosen Ericsson. The strength of our technical solution and the wealth of strong brands tied to our service proves how uniquely suited Ericsson is as a music partner."

Niklas Ehring, managing director of Absolute Music/EVA Records, says: "We are excited to bring digital mobile music to our customers, and we are confident we have chosen the right partner in Ericsson. Cooperating with Ericsson allows us to launch this service easily, cost-effectively and quickly, putting all our energy where we want - selecting and offering the hottest music to our customers."

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
Ericsson Media Relations
Phone: +46 8 719 6992

About Absolute Music
Absolute is a registered trademark of EVA Records. EVA Records is a cooperation between EMI, Warner and SonyBMG. Absolute is one of Sweden's largest music brands. EVA Records/Absolute has been the market leader since the start in 1986 and most of the albums have been awarded gold and platinum records.
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