Ericsson's push e-mail solution, Ericsson Mobile Organizer (EMO), has been chosen by MobileCom, a leading cellular operator in Jordan. EMO offers "push" access to Personal Information Management (PIM) applications. With this deal, MobileCom is breaking new ground for mobile data services in the Middle East region.

Ericsson's three-year contract with MobileCom is the first of its kind in the kingdom of Jordan. Consequently, MobileCom becomes the first operator to offer its subscribers easy-to-use wireless access to personal and business e-mail and other PIM data, such as calendar and contacts, while on the move.

EMO links mobile phones and other handheld devices instantaneously and directly with web-mail applications by activating GPRS/EDGE technologies. The service will be integrated, hosted and managed from Ericsson's operations center in Rome.

Using the solution, MobileCom will empower its mobile users with value-added professional mobile services. Ericsson helps make this possible by providing the service in a manner that is not only simple and cost-efficient for the operator but also only requires a short time-to-market. This confirms the operator's focus on the corporate enterprise sector paving the way for a leading position in the market.

Mickael Ghossein, CEO, MobileCom, says: "MobileCom is proud to offer push e-mail to its customers, adding yet another achievement to its distinguished track record. With Ericsson's EMO, the company will provide a fast and timely service, allowing users to gain full control over their office e-mail software by just using their mobile phones."

Because the service delivery of push e-mail and PIM will be secured through an Ericsson hosted service, MobileCom will be able focus on marketing and customer related issues whilst Ericsson will ensure continuous high functionality and reliability of the service, making the commercial launch immediately available.

Antoine Nehme, Country Manager, Ericsson Jordan, says: "Providing Ericsson Mobile Organizer in Jordan is considered one of the many continuing successes Ericsson has achieved throughout its partnership with MobileCom. We continue to build the MobileCom network to be one of the most advanced in the region.

"MobileCom is evolving its market vision in line with the fast development of the Jordanian society and Ericsson's service allows them to focus particularly on corporate and enterprise customers, a target that remains the most valuable customer segment for mobile operators."

Hosting is a part of Ericsson's managed services offering. The global trend towards managed services is accelerating as operators and vendors work in partnership to reduce costs and bring new services to market as quickly as possible. Ericsson has officially announced over 50 managed services contracts with operators worldwide.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.



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