Ericsson has won a deal with Idea Cellular, a leading cellular operator in India, to provide its Ericsson Mobile Organizer (EMO) solution, breaking new ground for mobile data services in the Asia Pacific region.

Under the agreement, EMO will be provided in eight Indian states. Using the solution, Idea Cellular will be able to empower its mobile users with value-added professional telephony services. This also confirms the operator's focus on the corporate enterprise sector paving the way for a leading position in the market.

Vikram Mehmi, CEO, Idea Cellular, says: "Ericsson has assisted us to introduce this trend-setting service in an extremely competitive market. It is highly important for us to offer a solution, such as this, that will position Idea Cellular as the prime driver in the corporate enterprise telecom market.

"Mobile e-mail is one of the key services the corporate segment wants to use and we believe that working together with Ericsson as our technology partner can make push e-mail a major driver of the mobile and internet multimedia business."

Mats Granryd, Managing Director, Ericsson India, says: "We have worked very closely with Idea Cellular in a true, consultative mode to understand its needs and develop the right techno-commercial solution to foster the launch of push e-mail services to Idea Cellular's subscribers. We are very proud to bring, together with Idea Cellular, our award-winning solution that will allow users to stay connected to e-mail and calendar data through their preferred mobile device in a very cost-efficient way."

EMO will also enhance GPRS usage on Idea Cellular's network and will enable the operator to achieve greater customer loyalty in the lucrative corporate segment.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

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About Idea Cellular
 
Idea Cellular has started as a joint venture between Tata, Birla and US-based AT&T. Established in January 2001 though the merger of Tata Cellular and Birla AT&T Communications, it was originally called Birla Tata AT&T before being renamed in May 2002. Idea Cellular is India's leading mobile services provider. Following the acquisition of Escotel in early 2004, the operator now covers about 60 percent of India's population and more than 65 percent of the telecom market. It has presence in the states of Maharashtra (excluding Mumbai), Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttar Pradesh (W), Haryana, Kerala and Delhi (inclusive of NCR).