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      Ericsson to outline the future of the broadband business

      Broadband World Forum Europe 2005, October 3-6, Madrid, Spain
      Press release
      Sep 23, 2005 10:38 (GMT +00:00)
      During a series of activities at the Broadband World Forum in Madrid, Ericsson will address the latest broadband technologies and the deployment of new solutions based in broadband networks.



      Conference topics include technical challenges - such as legacy infrastructure evolution and interoperability issues - and the impact of convergence on the industry.



      As the leading telecom vendor Ericsson is well positioned to address high performance broadband to create a connected home; mobilize the enterprise, and implement triple play, facilitating the growing demand for IP TV, and the evolution to all-IP networks.



      When: October 3-6, 2005



      Where: Palacio Municipal de Congresos, Madrid, Spain
       
      Media registration: http://www.iec.org/events/2005/bbwf/press/press_reg.html

      MEDIA BRIEFING OPPORTUNITIES



      We are able to offer one-to-one briefings on the following topics and on selected topics upon your request:



      -         High performance broadband
      -         Mobile broadband
      -         Broadband-connected home
      -         Mobilizing the enterprise
      -         Fixed/mobile convergence



      If you would like to arrange a briefing, please contact:



      Ilyana Guzman
      Ericsson Media Relations
      Tel: +46 709863526 or +46 8 719 6992




      ERICSSON'S SPEAKERS



      As part of the conference program, Ericsson will participate in the following sessions:
       
      Tuesday, October 4, 10:00-11:30 Plenary Panel
      3G Mobile Broadband: Accelerating the broadband business
      Chairperson: Ulf Wahlberg, Vicepresident Ericsson Research
       
      Tuesday, October 4, 15:45-17:15
      The challenge of ubiquitous broadband
      Speaker: Peter Linder, Technical Director Wireline, Ericsson
       
      Wednesday, October 5, 11:45-13:15
      FTTx Technologies
      Chairperson: Björn Odenhammar, Director, Product Management Ethernet Access, Ericsson



      Wednesday, October 5, 15:45-17:15
      Triple-play case studies and business models
      Chairperson: Karl Thedeén, Vicepresident Wireline, Ericsson



      For more information about the conference, please refer to the agenda at http://www.iec.org/events/2005/bbwf/
       
      ERICSSON`S PRESENCE IN THE EXHIBITION AREA



      In the exhibition area, Ericsson will show how operators can drive revenue with Ericsson's residential and enterprise broadband access solutions for the connected home and the networked enterprise. Demonstrations include, among others, Triple-play, Engine Multimedia and IP Service Engine, enabling consumers to choose, change and pay for services in a flexible way.