In a marketplace with rising competition, the capability to launch more new services faster is becoming a key advantage for operators. By using a horizontal network architecture implemented with an open SDP, operators can offer new content and services with an enhanced end-user experience.
They can also reduce total cost of ownership by building a flexible and reliable supply chain that optimizes life-cycle management and takes full advantage of common functions and the SDP framework. This approach provides the means for new IMS services to interwork with the existing telecommunication networks.
At 3GSM Ericsson will show the world's first live demonstration of an IMS application running in a full life-cycle scenario including reuse of existing enablers and common support functions.
Claes Ödman, Vice President of Multimedia Solutions, Ericsson, says: "IMS will be a cornerstone in the service layer for the evolution towards all-IP. This demo shows how the SDP enables operators to more effectively offer richer communication and media services that address both mobile and wireline networks in a fully converged solution."
Ericsson is the world-leading solution provider in the service layer and IMS, creating value for consumers and profitability for operators. Ericsson has broad experience in designing, integrating and managing carrier-class service layer solutions for more than 350 operators in 110 countries. Today our customers are able to reuse charging, provisioning and O&M functionality in their IMS deployments.
Ericsson has over ten Service Delivery Platform implementations worldwide and is a global leader in IMS: in addition to implementing the world's first commercial IMS network, Ericsson has been awarded over 18 commercial IMS network contracts, as well as 37 network trials.
Ericsson is the leader in charging, messaging, provisioning, user and service databases. Ericsson's systems integration expertise covers end-to-end integration of consumer services as well as design and integration of multi-vendor solutions in the service layer and telecom management domains.
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.