Ericsson hosts mobile music for Greek operator Cosmote

Press release
Feb 11, 2007 12:54 (GMT +00:00)
Greek leading mobile operator, Cosmote, has launched Ericsson's (NASDAQ:ERIC) hosted music service solution for mobile operators. The new service is a white label service branded Music Zone.
The service is available to all Cosmote customers who can now access, download and experience music related content from a wealth of major international and local labels. Ericsson distributes content from EMI, Heaven Music, Sony BMG and Warner Music. The Greek aggregator Cosmo Megala Katastimata provides content from Universal Music and other Greek independent music labels.

Cosmote's Music Zone service, is integrated, hosted, and managed by Ericsson. End users can seamlessly access a number of music content categories such as realtones, polyphonic/monophonic ringtones, artist images and graphics and the latest music industry news.  The service agreement also includes full track and video downloads and streaming. To enhance end user experience, Music Zone goes a step further by providing personalized content suggestions based on end users individual tastes and preferences as well as the possibility to access the service from both WAP and web portals.

Erik Oldmark, Vice President and head of strategy and portfolio management, business unit Global Services, says, "Hosting is a great way for operators to launch services quickly, simply and cost-efficiently and that's what we've done together with Cosmote. We are pleased to continue our successful cooperation with Cosmote. Pre packaged local and global content from Ericsson further completes the Cosmote music service. We feel confident that Cosmote's subscribers will greatly enjoy this new music service."

Ericsson's hosting solutions for enablers, content and applications are part of its industry-leading managed services offering. Operators and media companies can offer consumers a series of portals prepackaged with content from companies such as EMI, Warner Music International, Sony BMG Bloomberg, Heaven Music, Kamera, FashionTV, Mixipix, etc.

The music service is commercially available to Cosmote's customers.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Ericsson Media Relations
Phone: +46 8 719 69 92

About Cosmote
COSMOTE Group is the mobile operator with the widest presence in South East Europe. With more than ten million customers in Greece, Albania, Bulgaria, FYROM and Romania, COSMOTE today addresses a market of 46 million people, through its companies, COSMOTE Greece, AMC, GLOBUL, COSMOFON and COSMOTE Romania, respectively. In 2005, COSMOTE Group achieved exceptional financial performance, outlining a course of dynamic growth in all operations. Revenues reached EUR 1.8 billion, while net profit reached EUR 339.9 million. From the very beginning of its commercial operations, COSMOTE has been following a customer-friendly commercial strategy that converted mobile telephony into a mass market service. Loyal to its transparent tariff policy, the Group built upon its core voice offering, while promoting innovative and easy to use data services. In October 2005, COSMOTE presented its new corporate identity, to be gradually adopted by all the Group companies. COSMOTE shares trade on the Athens and London Stock Exchange. For more information, visit  

About Ericsson's Managed Services offering
Ericsson has the telecom industry's most comprehensive managed services offerings, ranging from designing, building, operating and managing day-to-day operations of a customer's network, to hosting service applications and enablers, as well as providing network coverage and capacity on demand. As the undisputed leader in managed services, Ericsson has officially announced more than 100 managed services contracts with operators worldwide since 2002. In all current managed services contracts, excluding hosting, Ericsson is managing networks that together serve over 100 million subscribers worldwide.