Ericsson selected by Elisa to host content services

Press release
Feb 11, 2007 12:00 (GMT +00:00)
Ericsson (NASDAQ:ERIC) has won two deals with Finnish operator Elisa. The first agreement will see Ericsson providing a hosting solution for music and content downloads, while the second will see Elisa utilizing Ericsson's hosting solution for mobile TV.

Ericsson's hosted entertainment and application tools (HEAT) will enable Elisa to offer subscribers mobile content such as full-length tracks, ringtones, games, pictures, and video clips. This is the result of the excellent cooperation between Ericsson and companies such as EMI, Pocket Group, Warner Music, and Sony BMG.

The hosted Mobile TV solution enables Elisa to offer TV services, featuring sports, entertainment, and news video clips on demand, as well as seven live local and international channels.

Mikko Mattinen, Head of Elisa Content Services, says: "Our goal is to produce easy-to-use content services for our customers. Our service development process focuses on different customer segments and their special needs. Ericsson's hosted services offer value-added, cost-efficient and fast solutions. In addition they take responsibility for the development, digital rights management, integration, hosting, content aggregation, and content management, leaving us to focus on our customers. We are confident that this gives us a competitive advantage."

Janne Laitala, Country Manager, Ericsson Finland, says: "We feel confident these easy-to-use services help Elisa to provide a first-class consumer experience and to attract subscribers. Hosting makes it easier for operators such as Elisa to launch content services for their consumers, bringing the services to market quickly while controlling cost."

Ericsson's HEAT and mobile TV solution are part of its industry-leading managed-services offering. Operators such as Elisa are offered content packages for mobile portals within categories such as music, video and downloads.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Ericsson Media Relations
Phone: +46 8 719 6992

About Elisa Corporation
Elisa is a leading Finnish communications and ICT solutions company offering a comprehensive range of communications services, including voice and data services, connections to the internet, customised ICT solutions and network operator services. Elisa is a forerunner of new mobile and content services.
Elisa is listed on the Helsinki Exchanges, and its revenue in 2006 amounted to 1.52 billion euros. Elisa has over 1.3 million fixed network subscriptions, of which over 496,000 are broadband subscriptions. As a broadband provider, Elisa is the market leader in Finland. The company's mobile network holds approximately 2,2 million subscriptions. The company has approximately 3,600 employees.
Elisa offers internet and telecommunications services by Elisa, Saunalahti and Kolumbus trademarks. Elisa provides international services in association with its partners, Vodafone and Telenor.

About Ericsson Managed Services
Ericsson has the telecom industry's most comprehensive managed-services offerings, ranging from designing, building, operating and managing day-to-day operations of a customer's network, to hosting service applications and enablers, as well as providing network coverage and capacity on demand. As the undisputed leader in managed services, Ericsson has officially announced more than 100 managed-services contracts with operators worldwide since 2002. In all current managed-services contracts, excluding hosting, Ericsson is managing networks that together serve more than 100 million subscribers worldwide.