SBS selects Ericsson for media delivery services

Press release
Nov 22, 2016 09:00 (GMT +00:00)
  • Ericsson has signed an exclusive contract to provide media delivery services for SBS
  • Ericsson will aggregate, prepare and deliver content from multiple content owners and distributors worldwide through its broadcast and media services hub in London
  • Deal further strengthens Ericsson's position as a leading provider of broadcast and media services in Australia and around the world

Ericsson (NASDAQ: ERIC) today announced it has signed an exclusive media delivery services contract with Australian public service broadcaster, Special Broadcasting Service (SBS).

The contract, which followed a competitive tender process, sees Ericsson aggregate, prepare and deliver content from multiple international content owners and distributors through its broadcast and media services hub in London and deliver media assets directly into SBS's headquarters in Sydney in a format ready for transmission.

Ericsson also provides Quality Control and delivers full technical metadata, adhering to SBS's technical and editorial specifications.

Noel Leslie, Chief Technology Officer, SBS, says: "This is a fantastic milestone for SBS's Acquired Content Delivery and Technology teams; transitioning from a manual delivery process to a digitised process when receiving international content. It gives us a more streamlined and efficient way to aggregate programs for our audience who enjoy watching global content."

Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, says: "We are proud that SBS has selected Ericsson to deliver these critical broadcast services. We have designed our media management services to help our clients to streamline their operations and provide them with the flexibility and agility they need to meet the demands of managing media assets in an always on, multi-screen world.

"This flexibility, combined with leading edge technology and efficient workflows, allows us to create a cost effective solution tailored to each client. This contract win is another milestone in our long-standing relationship with SBS and we look forward to strengthening this relationship further over the coming years." 

Ericsson is one of the leading global providers of broadcast and media services, and has worked with some of the world's most well-known broadcasters, platforms and content producers, including BBC, Channel 4, Channel 5, BT Sport, ITV, FOX, DreamWorks, Liberty Global, NPO, Canal+, NOS, Bonnier Group, Sky, HBO, TV5 Monde and France 24.

Every year, Ericsson Broadcast and Media Services distributes more than 2.7 million hours of programming in more than 90 languages for more than 500 TV channels worldwide. Ericsson's global content discovery portfolio spans more than 10 million movies and program titles covering over 35 languages. Globally more than 200 million people interact with Ericsson's rich metadata each week. In addition, Ericsson provides over 230,000 hours of subtitling each year - more than 100,000 hours of which is live.

Earlier this year, Ericsson announced a multi-year access services contract with SBS to provide both live and file based captions for SBS TV.

Information about Ericsson's Broadcast and Media Services portfolio.


About SBS

With a background as Australia's multicultural broadcaster, SBS holds a unique place in the Australian media landscape. As described in the SBS Charter, SBS's principal function is to provide multilingual, multicultural and Indigenous radio, television and digital media services that inform, educate and entertain all Australians, reflecting Australia's diverse society. SBS carries out this function through an ever increasing number of distribution platforms including free-to-air television channels, subscription television, analogue and digital radio, online, and via mobile devices and apps. SBS inspires all Australians to explore, appreciate and celebrate our diverse world, and in doing so contributes to a cohesive society. For more information visit

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Broadcast and Media Services press backgrounder

Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.


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