Omantel and Ericsson sign managed services and customer value management deals

• Four-year managed services agreement sees Ericsson operating and maintaining Omantel's network
• Omantel becomes the first partner for Ericsson's Customer Value Management solution, focused on enriching customer experiences and enabling cognitive marketing
• Agreements enable Omantel to enhance network and services capabilities while grasping the new opportunities created by the Networked Society

Ericsson (NASDAQ: ERIC) and Omantel have signed a four-year managed services contract in which Ericsson will operate and maintain Omantel's network as the sole managed services supplier. The operator has also selected Ericsson to provide its real-time customer value management (CVM) service.

With CVM, Omantel can deliver targeted, personalized campaigns with advanced capabilities focused on enriching customer experiences and driving cognitive marketing. The CVM campaign management service will assist Omantel in improving revenues, reducing churn and enhancing campaign effectiveness. Ultimately, CVM will support sustainable, incremental revenues by triggering personalized and relevant campaigns at the right time, at the right location and to the right customers - all in real time.

Talal Al Mamari, CEO, Omantel, says: "At Omantel, we see ourselves as innovators and early adopters of new technology. It is therefore vital that we partner with companies who can work with us symbiotically to deliver new services and innovations for the continued evolution of the Omantel 3.0 transformation strategy. This agreement with Ericsson comes as a part of our objective to deploy new digital smart home, innovative business and e-government services throughout 2016 and beyond."

"Our strategy positions Omantel as the digital partner of choice, and the increased level of collaboration with Ericsson signals our accelerated approach toward network investment, enhancement and upgrades across the Sultanate, both for retail consumers and corporate clients. We aim to be the nation's digital partner of choice, helping to bridge the digital divide across all sectors of society."

Jean-Claude Geha, Vice President and Head of Managed Services, Ericsson, says: "With the deployment of Ericsson's customer value management services, together with a long-term managed services partnership, Omantel will be able to enhance network and services capabilities while grasping the new opportunities created by the Networked Society with innovative services that will enhance the customer experience."

Video with Aladdin Fadhil, General Manager - Service Delivery Division, Omantel

NOTES TO EDITORS

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Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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