Ericsson and du offer Ericsson Connected Recycling platform in UAE

Ericsson (NASDAQ: ERIC) and du, from Emirates Integrated Telecommunication Company (EITC), have signed a partnership agreement at GITEX Global 2023 to offer the Ericsson Connected Recycling platform as a Software-as-a-Service in the United Arab Emirates (UAE) to shape a sustainable future and eliminate the environmental impact of non-electronic or non-electrical network equipment waste.

Ericsson Connected Recycling is an end-to-end platform that provides comprehensive traceability and transparency, optimization, and the possibility to monetize waste streams.  It also provides powerful sustainability reporting to gain valuable recycling insights that can help optimize operations and empower circularity. The platform can integrate and orchestrate external data sources, store data safely and offers powerful big data management to enable insightful data visualizations and efficiency in the value chain. ​

Karim Benkirane, Chief Commercial Officer at du says: "With sustainability and ethical values at our core, du's vision to 'add life to life' encapsulates our commitment to creating value for our stakeholders, community, and the environment. We are strengthening our sustainability endeavors through the integration of the Ericsson Connected Recycling solution in the UAE, perfectly aligned with the UAE Green Agenda 2030. Our partnership with Ericsson solidifies our commitment to drive positive change and foster a greener future."

Nicolas Blixell, Vice President and Head of Ericsson Gulf Council Countries at Ericsson Middle East and Africa says: “At Ericsson, we believe that what we do today sets the foundation for what is possible tomorrow. Ericsson Connected Recycling offers a platform that empowers circularity,  can foster innovation, support sustainability , and limitless connectivity, through transparency, traceability, and digitization of waste flows and recycled materials. We are happy to partner with du to offer the platform in the United Arab Emirates, thereby contributing to a more environment-friendly economy and a sustainable development in the UAE in line with the UAE Green Agenda 2030.”

Ericsson Connected Recycling, different from the Ericsson Product Take- Back Program, presents an opportunity to streamline waste streams, boost recycling rates, enhance operational efficiency with real-time data insights, and reducing the environmental footprint by reducing waste generation to the benefit of recycling and circularity.