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Ericsson and stc play host live HADO cloud gaming demo at LEAP 2024

  • Ericsson and stc play demonstrate HADO, a live augmented reality and physical movement esport.
  • HADO is the world's first physical esport that combines augmented reality with physical movement.
  • Ericsson and stc play’s collaboration showcases the groundbreaking potential of 5G technology and cloud gaming.
Press release
Mar 03, 2024
Someone playing a game on their phone

Ericsson (NASDAQ: ERIC) is collaborating with stc play, the platform for amateur and professional gamers, to host a live HADO cloud gaming session at LEAP 2024 held in Riyadh.

HADO, the world’s first physical esport that combines augmented reality (AR) with physical movement, originated from Japanese start-up Meleap. Providing an immersive experience, this unique esport can be played by people of all ages regardless of physical ability and demonstrates the advanced capabilities of 5G networks and monetization.

HADO will offer an immersive gaming experience and will revolutionize the esports industry, aligning with the Kingdom of Saudi Arabia’s National Gaming and eSports Strategy within Saudi Vision 2030.

The HADO demo showcases the future of cloud gaming capabilities and the importance of providing seamless player experiences. stc play looks forward to continuing this  collaboration with Ericsson to transform the esports landscape in Saudi Arabia and around the world.



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Ericsson’s high-performing networks provide connectivity for billions of people every day. For nearly 150 years, we’ve been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises. Together with our customers and partners, we make the digital world of tomorrow a reality.


ABOUT stc play:

"stc play" is the leading destination for amateur and professional gamers to discover new content, compete in tournaments, shop the latest in hardware and vouchers, and meet new gamers. To know more about stc play:

To know more about stc play: click here