Video archive

Consumer AR – key insights with Jasmeet Sethi

Ericsson ConsumerLab conducted extensive research (June-July 2024) across 10 global markets with current and prospective extended reality (XR) users, revealing four pivotal insights shaping consumer expectations and needs for augmented reality (AR) experiences over the next five years. Tune in and learn about the key insights and implications with Jasmeet Sethi, head of Ericsson ConsumerLab.

10 hot consumer trends by 2030

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the ninth edition of the 10 Hot Consumer Trends report (October 2019). Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be reality by 2030. The main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

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Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

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Consumer hot spot - the Zero Touch experience

Data is the new gold in the age of digitalization, and players in all industries hope to create value from insights on data from a consumer dimension. Listen in on the discussion between Patrik Hofbauer, CEO Telenor Sweden and Dr Pernilla Jonsson, Head of Consumer and IndustryLab (October 2018).

The zero-touch customer experience

The report The zero-touch customer experience (May 2019) uncovers why consumers want a more personalized relationship with their service provider. Consumers feel exhausted by interactions with telecom service providers and want a zero-touch customer experience.

The Future of Consumption in a 5G world

From MWC 2018, a GSMA video session with Head of Consumer and IndustryLab, Pernilla Jonsson and Inter IKEA systems A.B. Ann-Sofie Isaksson among others. They explore the results of an informal collaborative think tank around shopping in a 5G world.

Towards a 5G consumer future

The report Towards a 5G consumer future (January 2018) uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

Provide us with an effortless buying experience

Consumers want operators to provide an effortless buying experience. Only one third believe they achieve this. Operators must help consumers navigate the mobile data maze. This video covers the first call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

Offer us a sense of unlimited

8 in 10 consumers want operators to offer a sense of unlimited in their plans. 32 percent want to stash unused data in a vault, to use any time. 45 percent want data consumed by social, video or music streaming apps not to be counted. This video covers the second call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

Treat gigabytes as currency

Consumers want to treat gigabytes as currency, to save for future use, borrow, share, trade, or give as a gift. This video covers the third call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

Offer us more than just data buckets

Consumers wish operators would evolve the current data plans and offer more than just data buckets by considering their diverse needs. This video covers the forth call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

Give us more with 5G

One-third of consumers expect operators to give more with 5G – from better battery life and higher-quality video streaming to connecting other objects than just devices. This video covers the fifth call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

Keep networks real for us

Consumers want operators to keep networks real, by avoiding empty words and instead focusing on network experience. This video covers the sixth call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

5G consumer potential

Much of the discussion around the value of 5G for consumers has been driven by polarized opinions and myths. In the report 5G consumer potential (May 2019) we aim to bust the myths and reveal its potential with consumer realities.

10 hot consumer trends 2018

The 10 Hot Consumer trends 2018 report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.

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More than half of current users of intelligent voice assistants believe we will use gestures to interact with tech just like we do with people.

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63 percent of consumers would like earphones that translate languages in real time.

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46 percent say the internet allows them to learn and forget skills faster than ever.

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55 percent think influential groups are using social networks for one-sided broadcast messages.

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More than half of AR or VR users think ads will become so realistic they will eventually replace the products themselves.

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50 percent of respondents think not being able to tell the difference between human and machine would spook them out.

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40 percent say they would like a robot that works and earns income for them, freeing up their leisure time.

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Three out of four believe that in only five years they will use vitual reality to walk around in smartphone photos.

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39 percent think their city needs a road network for drones and flying vehicles.

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More than 80 percent believe that in only 5 years we will have long-lasting batteries that put an end to charging concerns.

TV and Media report 2017 - Couch potatoes on the move

TV couch potatoes get up and go. By 2020, only 1 in 10 consumers will be stuck watching TV only on a traditional screen, a 50 percent decrease compared to 2010. As couch potatoes disappear and high-usage and high spending multi screen viewers increase, both scheduled linear TV and on-demand services stand to benefit.

TV and Media report 2017 - Viewers demand on demand

By 2020, about 7 out of 10 consumers will prefer on-demand and catch-up services over scheduled linear TV viewing, and almost half of all viewing will be on-demand.

TV and Media report 2017 - The quest for content

As the number of TV and video services increases, so does the average time spent searching for content – it has already seen an increase of 13 percent from last year, reaching almost one hour per day. Current content discovery capabilities are failing to cope with consumers' usage of multiple video services and devices, which is why 7 out of 10 consumers say a universal search feature would be very useful.

10 hot consumer trends 2017

Taking a look into the future, Ericsson ConsumerLab presents the sixth edition of its annual trend report.

A fond farewell to the analog age (2019)

Ericsson ConsumerLab, the voice of the consumer since 1995.

Wearable technology - What do consumers imagine in the future?

Consumer views on wearables beyond health and wellness from June 2016.

The networked life

The Ericsson ConsumerLab report Networked Life (November 2015) explores the attitudes and behaviors of two groups of consumers, the Netizens and the Un-networked, who are at opposite ends of the spectrum of a Networked Lifestyle.

The 10 hot consumer trends for 2016

Ericsson ConsumerLab has identified some of the most important consumer trends for 2016 and beyond.

Commuters expect more

Today, commuters are taking advantage of greater connectivity and apps to simplify their daily commute. However, the public transport industry is perceived as lagging ICT developments, and the need to look beyond transporting people from point “A” to point “B” (June 2015).
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Communication in the world of apps

Ericsson ConsumerLab report (June 2015) examines how smartphone users interact with different type of apps and what the future may look like, as communication needs continue to evolve.