Video archive
Consumer AR – key insights with Jasmeet Sethi
Ericsson ConsumerLab conducted extensive research (June-July 2024) across 10 global markets with current and prospective extended reality (XR) users, revealing four pivotal insights shaping consumer expectations and needs for augmented reality (AR) experiences over the next five years. Tune in and learn about the key insights and implications with Jasmeet Sethi, head of Ericsson ConsumerLab.