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The Future of Consumption in a 5G world

In this GSMA video recorded session run during MWC 2018 our Head of Consumer and IndustryLab, Pernilla Jonsson and Inter IKEA systems A.B. Ann-Sofie Isaksson among others explore the results of an informal collaborative think tank around shopping in a 5G world.

Towards a 5G consumer future

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future. It is the biggest 5G consumer expectation study till date covering:

  • 14,000 smartphone users
  • 14 countries
  • Representing the opinions of 800 million consumers

Provide us with an effortless buying experience

Consumers want operators to provide an effortless buying experience.
Only one third believe they achieve this.
Operators must help consumers navigate the mobile data maze.
This video covers the first call to action in the ConsumerLab report, Towards a 5G consumer future, from consumers which operators must act on.

Offer us a sense of unlimited

8 in 10 consumers want operators to offer a sense of unlimited in their plans:

  • 32 percent want to stash unused data in a vault, to use any time
  • 45 percent want data consumed by social, video or music streaming apps not to be counted

This video covers the second call to action in the ConsumerLab report, Towards a 5G consumer future, from consumers which operators must act on.

Treat gigabytes as currency

Consumers want to treat gigabytes as currency, to:

  • Save for future use,
  • Borrow,
  • Share,
  • Trade, or
  • Give as a gift

This video covers the third call to action in the ConsumerLab report, Towards a 5G consumer future, from consumers which operators must act on.

Offer us more than just data buckets

Consumers wish operators would evolve the current data plans and offer more than just data buckets by considering their diverse needs.
This video covers the forth call to action in the ConsumerLab report, Towards a 5G consumer future, from consumers which operators must act on.

Give us more with 5G

One-third of consumers expect operators to give more with 5G – from better battery life and higher-quality video streaming to connecting other objects than just devices.
This video covers the fifth call to action in the ConsumerLab report, Towards a 5G consumer future, from consumers which operators must act on.

Keep networks real for us

Consumers want operators to keep networks real, by avoiding empty words and instead focusing on network experience.
This video covers the sixth call to action in the ConsumerLab report, Towards a 5G consumer future, from consumers which operators must act on.

10 hot consumer trends 2018

The 10 Hot Consumer trends 2018 report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.

Trend 1 - 10 HCT 2018

More than half of current users of intelligent voice assistants believe we will use gestures to interact with tech just like we do with people.

Trend 2 - 10 HCT 2018

63 percent of consumers would like earphones that translate languages in real time.

Trend 3 - 10 HCT 2018

46 percent say the internet allows them to learn and forget skills faster than ever.

Trend 4 - 10 HCT 2018

55 percent think influential groups are using social networks for one-sided broadcast messages.

Trend 5 - 10 HCT 2018

More than half of AR or VR users think ads will become so realistic they will eventually replace the products themselves.

Trend 6 - 10 HCT 2018

50 percent of respondents think not being able to tell the difference between human and machine would spook them out.

Trend 7 - 10 HCT 2018

40 percent say they would like a robot that works and earns income for them, freeing up their leisure time.

Trend 8 - 10 HCT 2018

Three out of four believe that in only five years they will use vitual reality to walk around in smartphone photos.

Trend 9 - 10 HCT 2018

39 percent think their city needs a road network for drones and flying vehicles.

Trend 10 - 10 HCT 2018

More than 80 percent believe that in only 5 years we will have long-lasting batteries that put an end to charging concerns.

TV and Media report 2017 - Couch potatoes on the move

TV couch potatoes get up and go. By 2020, only 1 in 10 consumers will be stuck watching TV only on a traditional screen, a 50 percent decrease compared to 2010. As couch potatoes disappear and high-usage and high spending multi screen viewers increase, both scheduled linear TV and on-demand services stand to benefit.

TV and Media report 2017 - Viewers demand on demand

By 2020, about 7 out of 10 consumers will prefer on-demand and catch-up services over scheduled linear TV viewing, and almost half of all viewing will be on-demand.

TV and Media report 2017 - The quest for content

As the number of TV and video services increases, so does the average time spent searching for content – it has already seen an increase of 13 percent from last year, reaching almost one hour per day. Current content discovery capabilities are failing to cope with consumers' usage of multiple video services and devices, which is why 7 out of 10 consumers say a universal search feature would be very useful.

10 hot consumer trends 2017

Taking a look into the future, Ericsson ConsumerLab presents the sixth edition of its annual trend report.

A fond farewell to the analog age

Ericsson ConsumerLab, the voice of the consumer since 1995.

Wearable technology - What do consumers imagine in the future?

Consumer views on wearables beyond health and wellness.

The networked life

The Ericsson ConsumerLab report “Networked Life” explores the attitudes and behaviors of two groups of consumers, the Netizens and the Un-networked, who are at opposite ends of the spectrum of a Networked Lifestyle.

The 10 hot consumer trends for 2016

Ericsson ConsumerLab has identified some of the most important consumer trends for 2016 and beyond.

Commuters expect more

Today, commuters are taking advantage of greater connectivity and apps to simplify their daily commute. However, the public transport industry is perceived as lagging ICT developments, and the need to look beyond transporting people from point “A” to point “B”.

Communication in the world of apps

Ericsson ConsumerLab report examines how smartphone users interact with different type of apps and what the future may look like, as communication needs continue to evolve.

A fond farewell to the analog age

From thick envelopes to instant rewards

Ericsson ConsumerLab, the voice of the consumer since 1995.

From darkrooms to bright filters

Ericsson ConsumerLab, the voice of the consumer since 1995.

From passing notes to texting secrets

Ericsson ConsumerLab, the voice of the consumer since 1995.

From never ending queues to direct support

Ericsson ConsumerLab, the voice of the consumer since 1995.

From playing alone to gaming for all

Ericsson ConsumerLab, the voice of the consumer since 1995.

From endless failure to instant learning

Ericsson ConsumerLab, the voice of the consumer since 1995.

From hitting rec to pressing share

Ericsson ConsumerLab, the voice of the consumer since 1995.

From writing back to swiping right

Ericsson ConsumerLab, the voice of the consumer since 1995.

From opening hours to on-demand

Ericsson ConsumerLab, the voice of the consumer since 1995.

From turning pages to swiping screens

Ericsson ConsumerLab, the voice of the consumer since 1995.