Video archive

Consumer AR – key insights with Jasmeet Sethi

Ericsson ConsumerLab conducted extensive research (June-July 2024) across 10 global markets with current and prospective extended reality (XR) users, revealing four pivotal insights shaping consumer expectations and needs for augmented reality (AR) experiences over the next five years. Tune in and learn about the key insights and implications with Jasmeet Sethi, head of Ericsson ConsumerLab.

10 hot consumer trends by 2030

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the ninth edition of the 10 Hot Consumer Trends report (October 2019). Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be reality by 2030. The main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

10 hot consumer trends 2019 - Main video

Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

Trend 1: 10 hot consumer trends 2019

Trend 2: 10 hot consumer trends 2019

Trend 3: 10 hot consumer trends 2019

Trend 4: 10 hot consumer trends 2019

Trend 5: 10 hot consumer trends 2019

Trend 6: 10 hot consumer trends 2019

Trend 7: 10 hot consumer trends 2019

Trend 8: 10 hot consumer trends 2019

Trend 9: 10 hot consumer trends 2019

Trend 10: 10 hot consumer trends 2019

Consumer hot spot - the Zero Touch experience

Data is the new gold in the age of digitalization, and players in all industries hope to create value from insights on data from a consumer dimension. Listen in on the discussion between Patrik Hofbauer, CEO Telenor Sweden and Dr Pernilla Jonsson, Head of Consumer and IndustryLab (October 2018).

The zero-touch customer experience

The report The zero-touch customer experience (May 2019) uncovers why consumers want a more personalized relationship with their service provider. Consumers feel exhausted by interactions with telecom service providers and want a zero-touch customer experience.

The Future of Consumption in a 5G world

From MWC 2018, a GSMA video session with Head of Consumer and IndustryLab, Pernilla Jonsson and Inter IKEA systems A.B. Ann-Sofie Isaksson among others. They explore the results of an informal collaborative think tank around shopping in a 5G world.

Towards a 5G consumer future

The report Towards a 5G consumer future (January 2018) uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

Provide us with an effortless buying experience

Consumers want operators to provide an effortless buying experience. Only one third believe they achieve this. Operators must help consumers navigate the mobile data maze. This video covers the first call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

Offer us a sense of unlimited

8 in 10 consumers want operators to offer a sense of unlimited in their plans. 32 percent want to stash unused data in a vault, to use any time. 45 percent want data consumed by social, video or music streaming apps not to be counted. This video covers the second call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

Treat gigabytes as currency

Consumers want to treat gigabytes as currency, to save for future use, borrow, share, trade, or give as a gift. This video covers the third call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

Offer us more than just data buckets

Consumers wish operators would evolve the current data plans and offer more than just data buckets by considering their diverse needs. This video covers the forth call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

Give us more with 5G

One-third of consumers expect operators to give more with 5G – from better battery life and higher-quality video streaming to connecting other objects than just devices. This video covers the fifth call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

Keep networks real for us

Consumers want operators to keep networks real, by avoiding empty words and instead focusing on network experience. This video covers the sixth call to action in the ConsumerLab report, Towards a 5G consumer future (January 2018), from consumers which operators must act on.

5G consumer potential

Much of the discussion around the value of 5G for consumers has been driven by polarized opinions and myths. In the report 5G consumer potential (May 2019) we aim to bust the myths and reveal its potential with consumer realities.

10 hot consumer trends 2018

The 10 Hot Consumer trends 2018 report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.