OPPO and Ericsson team up for new revenue with AI
Discover how OPPO and Ericsson's groundbreaking collaboration is revolutionizing mobile experiences through differentiated connectivity. With on-device AI and privacy-centric API communication, end-users can seamlessly upgrade their network experience, optimized to their unique needs while preserving their privacy and control. Read more to explore how the industry can join forces to develop, integrate and potentially scale, opening the door to more opportunities to come.
Global Partnership and Ecosystem Director
Strategy Manager
Global Partnership and Ecosystem Director
Strategy Manager
Global Partnership and Ecosystem Director
Strategy Manager
The next generation of mobile connectivity
In today’s evolving mobile landscape, network offerings are transforming from basic SIM cards with best effort connectivity to advanced, performance-based differentiated connectivity offerings designed to meet specific end-user needs. CSPs around the world are starting to explore new ways of packaging and selling connectivity. This involves promoting offerings of differentiated connectivity, supporting a demand for services that target more advanced and customized use cases. The key question now is: how can customers identify and choose the offering that best fits their unique requirements?
Whether it's an affordable option where most apps function reliably, enhanced streaming capabilities for entertainment enthusiasts, optimized uplink performance for content creators, or dependable video calling for business professionals, matching users to their ideal plan fit for their use-cases presents a significant challenge.
Innovating device connectivity performance
At MWC 2025, OPPO and Ericsson showcased an innovative use case built on the Android network slicing implementation. Watch YouTube video: Unlocking What's Next with Ericsson and OPPO.
The primary objective was to provide subscribers with the ability to upgrade their experience in real-time, allowing them to choose which applications to move to a network slice while preserving their privacy and control. OPPO's flagship devices offer an elegant solution through a seamless ecosystem integration:
- On-device AI that intelligently identifies when connectivity limitations affect user experience
- Privacy-centric API communication between device and operator sharing just enough data to recommend appropriate plans while preserving privacy and net neutrality, ensuring the end-user is always in control
- Contextual user experiences presenting relevant upgrade options precisely when they matter most
- Streamlined decision implementation with immediate feedback to Communication Service Providers (CSP)
- Intelligent application management that automatically routing appropriate apps to new network slices based on user preference
This approach revolutionizes traditional network slicing concepts. While conventional wisdom suggested each app would require custom coding to leverage multiple slices, this collaborative solution enables both slice-aware apps and legacy apps to benefit from differentiated connectivity.
The solution
At MWC, we showcased an application with OPPO where a subscriber can obtain a network slice from the CSP, subscribe to it, and immediately enjoy improved user experience. This has been achieved by OPPO implementing hooks into their software to contact the CSP’s backend. The CSP needs to have a QoD API that allows communication with the device and processes requests according to the specified scheme.
1. Phone informs mobile operator that e.g., uplink-streaming apps are used on the phone and are limited by the connectivity
2. Mobile operator sends back offer for a plan with better uplink
3. Phone shows offer to user and forwards user’s buy-decision to operator. Operator reconfigures connectivity to phone.
4. Phone adds URSP-tag to e.g., uplink app so operator can put it on appropriate slice
Harnessing the strength of collaboration
This breakthrough showcases the immense potential unlocked when mobile devices and networks collaborate effectively. By addressing real user challenges together, the industry not only creates significant value for the entire ecosystem but also delivers substantial benefits to the end user. This collaboration paves the way for other partners to introduce differentiated connectivity offerings within the ecosystem.
The outcome is a more intuitive and responsive network experience that adapts seamlessly to individual needs, all without requiring technical expertise from consumers.
Unite for innovation
At Ericsson, we believe in the power of collaboration to drive technological advancements and set new industry standards. We invite CSPs and partners to join us in developing cutting-edge solutions, as demonstrated in our collaboration with OPPO, which leveraged differentiated connectivity. By working together, we can enhance user experiences, create new business opportunities, and lead the way in innovation.
The purpose of differentiated connectivity is to support CSPs in designing offerings that meet emerging consumer and enterprise requirements. By offering connectivity services with deterministic and reliable performance, Ericsson enables service providers to drive digital transformation, foster richer consumer applications, and fuel revenue growth. Key Ericsson technologies such as advanced Radio Access Network (RAN) features, Software-Defined Networking (SDN), 5G Core network capabilities, OSS/BSS capabilities, network slicing, edge computing, API exposure, and an industry-harmonized framework collectively enable service differentiation with end-to-end key performance levels . Ericsson's innovative portfolio supports the seamless integration of advanced technologies enabling differentiated connectivity for CSPs and broader ecosystem monetization at scale.
With this, and by integrating the strengths of CSPs and Partners such as device manufacturers, we all can create a synergistic relationship where all parties benefit from enhanced user experiences and new business opportunities. CSPs can offer superior services supported by advanced devices, while device manufacturers can provide the best experience to their end users with integrated and robust network connectivity. After Mobile World Congress, leading CSPs have taken steps to join forces to develop, integrate and potentially scale, opening the door to more opportunities to come. Together, we can unlock the full potential of 5G and shape the future of connectivity.