In recent years, Vodafone Egypt has acquired several technology companies, widening its reach within the Egyptian population, and enabling it to take the number one position in the process. However, in the ever evolving mobile communications marketplace, Vodafone Egypt knew that to stay on top meant embracing technological innovation and offering more.
Driven by value
The Egyptian market continues to be extremely competitive in all aspects of mobile communication. However, as the data evolution gathers pace, customers are demanding more and more from operators, with the focus now on getting the best possible data services. With price being a key driving force of subscriber behavior, operators not only need to offer users more freedom in how they consume data, but also ways to manage their data spending.
“We’d like to take the debate away from price, and focus on how we can offer better value. The Ericsson Mobile Broadband Charging solution helps us provide the flexibility and lower costs our customers demand.” says Tony Dolton, CTO, Vodafone Egypt.
Ericsson’s Mobile Broadband Charging solution offers subscribers greater control of their expenditure and provides more choice in mobile services, data speed and capacity. The solution also allows cross bundling of services, meaning consumers have everything in one place, on one bill.
Vodafone Egypt was the first in the Egyptian market to implement the solution, and by doing so gained differentiation, putting them head and shoulders above the competition.
Tony Dolton explains how the new feature will impact Vodafone Egypt: “We can see that it’s going to offer great new opportunities for us to grow the market. I think the key here is flexibility, so customers have the opportunity to do more with the offer that we give them.”
A better way to communicate
Mobile Broadband Charging offers a better experience for subscribers throughout Egypt, helping users to manage costs, and enabling Vodafone to offer customers more choice.
Vodafone Egypt’s Revenue Management Manager, Ahmed Yehia Abdallah, believes this solution from Ericsson will vastly improve the way Vodafone interacts with its customers: “We believe that Mobile Broadband Charging can allow us to enhance our customer experience a lot.”
“It will greatly improve our time-to-market, enabling us to get our services live in a very short time, which will enable us to satisfy our customers’ needs,” he says.