Smart arena: 5G shakes up fan experience
Tele2 marked their continued focus and roll out of 5G by ensuring fans got a seamless connectivity experience to share, interact and stream content during a major concert at the iconic Strawberry Arena in Stockholm, Sweden.
"As we're implementing 5G, there's a lot of major events coming up here in Sweden. In order to cater for the huge traffic growth we've seen in Sweden over the last few years and to make sure we can secure a great customer experience, we need to use the power and unique functionality of 5G."
Elin Ovéus
Head of Networks, Tele2

Overcoming the challenges at major events

Network upgrades took the experience to another level
"Before, it was basically impossible to share anything in real time, which is not very good when you're working and relying on social media to stay connected. But today it was great. But this evening it was smoother and simpler, which meant I could keep my followers up to speed with the live experience."
Kajsa Christiansson
Influencer

Smartphone users who have issues at event venues are 3 times more likely to churn in the next 6 months.¹
20% of smartphone users are willing to pay an average premium of 11 percent for QoS-led offerings.¹
Arena venues are seeing a 67 percent growth in data usage year over year.