The Rise of Advanced Driver Assistance Systems (ADAS) and Autonomous Driving (AD)

Already today we see early benefits of ADAS with features which help reduce collisions and injuries on the road. These benefits grow exponentially when vehicles are connected so they can share information with one another (V2V; vehicle-to-vehicle) and also with everything around them (V2X; vehicle-to-everything) that help make the roads even safer. Ericsson and Veoneer are partnering to make widespread market adoption of ADAS & AD vehicles a reality

Ola Boström, VP Research at Veoneer talks about the importance of connected cars with Sanyogita Shamsunder, VP Technology Development at Verizon and Kiva Allgood, Head of IoT and Automotive at Ericsson.

Veoneer provides cutting edge technologies for the safety of ADAS/AD vehicles, including features such as adaptive cruise control, automatic parking, forward collision warning systems and lane change assistance. These capabilities, however, cannot work to their full potential without a connected vehicle platform that can provide split-second performance and connect to other vehicles and infrastructure along the roadway. Also, as the number of connected cars with ADAS/AD capabilities increases, the amount of data the network needs to ingest and analyze grows to gigantic proportions.

Ericsson’s Connected Vehicle Cloud provides a platform for intelligent V2X (vehicle to everything) and is built to handle massive growth in connected vehicle data traffic. Able to communicate securely across clouds and different manufacturers’ vehicles, Ericsson’s platform enables V2V and V2X communication that will improve safety and efficiency. Its cutting-edge 5G technology further strengthens the intelligent vehicle and infrastructure “co-operation”.

Together, Ericsson and Veoneer are building the customer trust that automakers need to make widespread market adoption of ADAS/AD vehicles a reality.

Use cases

Cyclist safety

Cycling plays a key role in the development of sustainable cities, but cyclists need to know they are safe when sharing the road with motorized vehicles. Innovative ADAS safety systems can warn drivers of nearby cyclists to avoid collisions, even when cyclists are not visible to the driver.

Construction worker safety

Innovative driver safety systems can alert drivers of road work long before it comes into the driver’s line of sight, ensuring driver awareness and that efficient measures as accurate speed and detours can be taken. Introducing Construction worker safety workers don’t encounter dangerous surprises.

Emergency response vehicle detection

Minutes count when a life hangs in the balance. Connected, innovative safety systems can alert drivers in the path of an emergency vehicle to clear the way so first responders can arrive quickly and safely to provide lifesaving assistance.


Geofencing refers to a geographic zone where the entry, speed and fuel use of connected vehicles can be controlled digitally. An important step toward creating a connected transport system with digital infrastructure and shared interfaces.

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Benefits of partnering with Ericsson

Ericsson leads the 5G race in standardization, and its Connected Vehicle Cloud provides the scalability, security and flexibility that automakers need to connect products and services. Vehicle manufacturers can easily expand services to new segments and regions thanks to Ericsson’s flexible deployment model, with a central node and regional nodes based upon varying market requirements and local regulations. Plus, OEMs retain secure control of proprietary data such as vehicle and driver telematics as they partner with local businesses, traffic authorities, insurance companies, entertainment channels and maintenance providers.

Supporting the Sustainable Development Goals

The highlighted Sustainable Development Goals are included in the project.

Vehicle safety
Safety features such as cameras, night vision, positioning systems, restraint control systems, and brake systems interact with drivers to make driving safer.
Advanced driver assistance systems (ADAS) include features such as automated braking and parking, corrective steering, cameras, and in-car traffic warnings.
V2V and V2X
Standardized vehicle-to-vehicle (V2V) and vehicle-to-intelligent-infrastructure (V2X) communication will improve safety and efficiency while reducing emissions throughout the entire transport ecosystem.
Autonomous driving
The transition to AD requires a platform to unify the technologies behind driver-sensing applications and vehicle connectivity.


Veoneer is the world’s largest pure-play company focused on Advanced Driving Assistance Systems (ADAS) and Autonomous Driving (AD). One of the most experienced automotive safety electronics companies today, Veoneer provides a unique combination of engineering hardware and software expertise. Zenuity, Veoneer’s joint venture with Volvo Cars, provides edge software cloud application logic that enables advanced ADAS and AD features.

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