LEAP 2025

Step into a new world of possibilities

Step into Ericsson's world of innovation, where we invite partners and customers to embark on a transformative journey through uncharted territories, unlocking the future with cutting-edge 5G technologies and collaborative creativity. Join us at LEAP 2025 as we explore avenues for sustainable growth and collaborate across industries to unlock the potential of emerging technologies.

Event

#LEAP25

As a leader in technological evolution, Ericsson invites you to explore a transformative future, exploring new horizons and unlocking the potential of emerging technologies. Experience the power of creativity and collaboration as we unveil groundbreaking advancements that redefine connectivity and sustainable growth within our ecosystem!

Our cutting-edge 5G technologies are poised to drive digital transformation across industry sectors, including healthcare, manufacturing, and transportation through scalable and adaptable solutions. Engage with visionary industry leaders and experts and discover the impact of digitalization, AI automation, and sustainability in reshaping industries for a brighter tomorrow. We are committed to driving ICT leadership by heavily investing in R&D, offering skill-building programs, fostering creativity, and nurturing a global network of ICT professionals to set benchmarks and lead talent development in the industry.

Join us at LEAP 2025 and help shape the world of new possibilities.

Reimagining the future: Technologies and innovations that inspire the new world

Patrick Johansson, President of Ericsson, Middle East and Africa

February 10, 2025, 14:30 KSA time at Main stage

Driving the next era of connectivity and growth

Håkan Cervell, VP & Head of Customer Unit Saudi Arabia

Orbital Talk Smart Cities stage. 9 Feb 2025, 14:25 KSA time

Unlocking 5G’s transformative power and road to 6G

Ante Mihovilovic, VP & Head of Networks, Middle East and Africa

Orbital Talk 4IR stage. 10 Feb 2025, 15:40 KSA time

Step into the future with the LEAP 2025 Tech Insights edition, where we uncover the incredible power of digital transformation in reshaping industries. Discover key trends like digitalization and AI automation, which are driving change and revolutionizing sectors through advanced connectivity. Explore how sustainability initiatives are being integrated into high-performing and programmable networks to increase capacity while reducing energy consumption and carbon footprint to meet our Net Zero ambitions.

We invite you to join the sessions at the Ericsson booth to engage with leading industry experts and learn how local talent is contributing to the digital vision of Saudi Arabia.

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Capture the value of 5G

In the 5G era, people simply want the best user experience possible from the network—fast, reliable, and always available. To meet these expectations and maintain customer loyalty, your network must continuously evolve. Whether from consumer, enterprise or public sector, we would like to guide you further into our extensive demos and discussions to capture the value of 5G and beyond!

Enterprise

Private 5G networks are accelerating digital transformation through connected worker use cases, enhancing productivity across industries. Coupled with cloud robotics, 5G enables intelligent automation with mobility, scalability, and flexibility. This synergy transforms sectors like manufacturing, transportation, healthcare, and logistics by integrating advanced robotics. Ultimately, 5G acts as a crucial enabler of digitalization and new value creation.

Networks of the future

Our vision for the digital future is a world where limitless connectivity enhances lives, transforms businesses, and supports sustainability. Intelligent RAN Automation employs machine learning to simplify radio access network tasks, boosting performance and customer satisfaction while reducing costs and energy usage. Differentiated connectivity creates customized network paths for diverse needs, like specialized airport lanes, ensuring personalized and efficient experiences for all users.

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